Cody Archie

you know, that, that works well for them.

Cause they're like, like we had a guy today, it's like, he's, I showed my wife, it's like, that's us.

Did you see them?

You know, they're doing the same thing we do.

And, and I think that resonates with people and relatable.

And we, you know, like we just, we, we, I think it was kind of out of a need for once you start to create content, you feel like you've got to put something out and you know how it is.

If you're not putting something out, you fall out of that algorithm and you're not getting.

So we started sharing everything.

You know, like when my son was 13 and wanted to start building, you know, wanted a truck, we documented that building his truck series.

And you get a whole different group of people that don't care anything about ag, but they love square body Chevrolet pickups.

Yeah.

And then we share our daughter getting engaged, you know, and that's a whole different group of grandmas that are falling in love, you know, with what's going on there.

Yeah.

And then you throw in, you know, all we've ever shared is Chevrolet stuff.

And I found an old Dodge pickup the other day that I bought right before we came up here for this.

The Dodge haters and the Dodge lovers like, oh, you finally got you a real truck.

I've had three of these old 24 valves.

You know, this is nothing new.

Just before we started social media, we had them.

Where we sit here and we go, we're mostly male in agriculture.