Chapter 1: How did Cody and Erika Archie become first-generation ranchers?
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The organic or all-natural guys will come after the regular production agriculture guys and say, you know, that's an inferior product or it's going to kill you if you eat it or whatever. But the fact, and it's almost like they want something to happen to conventional ag without the knowledge and the thought behind it, like once they get through wiping us out, they're going to come for you.
There is a podcast in Iowa, fought for profit, was named by the... an auctioneer. Making Buffet was their first goal. Oh boy, oh boy, oh boy. Soon may the farmers come to bring us guests and beer and fun. One day when the recording's done we'll take One day when the coating's done, we'll take our mics and go.
Welcome to the Farm for Profit podcast. We all look good in our hats.
We all. You all. We all. Y'all.
A lot of y'alls this week.
I love the cattle industry.
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Chapter 2: What was the viral moment that changed their ranching journey?
It's got fashion with it. We don't get that on the row crop side. That's right.
What is the row crop fashion? It's our polos. Yeah, that's true. Wild polos. Not a lot of row crop farmers wear polos, though. Just the real ones that go to the lake and the golf course.
Well, if the seed sales guy would get into the fashion industry, then, yeah.
That's right.
I'm trying to think what it would be besides wild polos. Well, we'll have to figure it out.
We'll have to figure it out.
We don't have fancy pink blazers. I know, right? Like you and our guest. We're rocking out.
Yeah, if you can't see what we're talking about, that's your own fault. That means you haven't subscribed to YouTube yet.
You haven't subscribed to YouTube yet.
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Chapter 3: How do they balance running a ranch and managing social media?
and get your response.
Yeah, this is great because this one was not planned, and that's the best kind. Tanner didn't get a chance to make notes. Nope. No notes. Not very good ones. The clipboard is blank. Blank. Blank. That's how we do it. So I will get these guys introduced. Do it. And we'll get on. Today on the Farm for Fun show, we are heading south to Texas.
And you guys, these guys do not need an introduction, but I'm going to give them a small one anyway. They ranch and farm. Sheep and cattle. They got the coolest ag gear, right? I saw a guy on the plane down. I got to get one of those. But anyway, they have millions of followers on social media. Please welcome Erica and Cody Archie. Bar 7 Ranch. Thank you all for having us.
How's it going?
Chapter 4: What business ventures have they developed alongside ranching?
Is Ag Gear here? There's not a booth here. The Ag Gear, the main... The owner was walking around. Yeah, the designer, the guy that designs all the outerwear and the shirts and everything was here yesterday, Devin, but I don't think he's here today.
I think it's that exact vest I saw on the plane down. I'm like, I've got to get me one of those.
You need it. It would look good on you. I told him when I ran into him yesterday.
I said... We've been looking for it all over the place. Yeah, I'm a vest guy. Tanner's a vest guy. We're vesties. We're vesties. Not vesties.
Not vesties, just vesties. Well, take us back, guys. Bar 7 in the early days where you guys met, a little bit about your background. Before social media, how were you involved in agriculture?
So we both grew up in a small town in central Texas called Gatesville, Texas. Most people never heard of it unless they either have family in the penitentiary there or... They had somebody stationed at Fort Hood. Fort Hood is on the southern boundary of Gatesville. Said we just both grew up there.
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Chapter 5: How do they handle criticism and online hate?
I'm a year older than Erica. We went to high school together. Opposite ends of the spectrum, I was the FFA 4-H kid, showed livestock.
I was the opposite. I was a cheerleader sports girl. Didn't know 4-H and FFA even existed.
Fair enough. You know, our paths really never crossed in high school, but once we got out of high school, I went to college, Texas A&M University, got a degree in animal science, wanted to go to vet school, spent a little too much time at the Dixie Chicken and having a good time with my friend Miller Light.
Ended up on school probation, and when you're on school probation, when you apply to vet school, it doesn't really look good. It's pretty competitive to try to get into vet school. Yeah, it is. But it wasn't part of the Lord's plan. I ended up back in Gatesville working in a preconditioning yard that my cousin owned. 15,000 to 18,000 head a year he ran through there.
And I was processing cattle, running feed trucks, farming on top of that. We did everything ourselves. We didn't hire anything out. So cutting, raking, baling hay, plowing and planting, processing doctrine sick calves, doing all that kind of stuff. I always wanted to be in, like I said, either a veterinarian or be involved in ag.
I had an aunt and uncle that were heavily involved in ag and spent my summers as a kid at their place working the ranch for them and wanted to have something of my own. Eric and I just kind of... That's when he stalked me at the bank. Stalk is a poor choice of words.
I'm just saying.
I had a cousin that was a loan officer. Erica was working in the loan department.
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Chapter 6: What role does faith play in their ranching and family life?
I would go in there to make payments on a loan that I had and thought, well, maybe, you know, her cousin told my cousin to tell me to ask her out. I know it kind of sounds like this is kind of like some Tennessee stuff. We're not related, but I asked her out. She said, yeah, I'd love to go out. And I'm like, all right, I'll be back this afternoon to pick you up. I went home and
Got to work on the feed truck, got all my feeding done. I was trying to get finished so I could go check some other cows. I was like, I'm going to take her to check cows.
I did not know what checking cows was. I really did not.
I said, do you want to go check cows with me this evening? She's like, sure. The little old lady that was next to her at the bank said, you need to go, you need to go. She called me about 445 and said, I'm not going to be able to make it. So I say she stood me up. She did cancel on me. Not necessarily stood me up, but. Then about two months went by later. Do you remember why you couldn't go?
I just got cold feet.
Wasn't feeling the vibe. I guess. I don't know. But we passed each other.
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Chapter 7: What is their approach to health and diet as ranchers?
I still went to the bank and still dealt with her. I didn't just completely blacklist her. He just stopped making payments every day. Yeah. But I'm not usually a second chance kind of guy, but I thought, well, I'll give her another chance. And I danced around in front of her a few times at the local beer joint, just kind of showing off my moves, but wouldn't ask her to dance.
And then I got word through the cousins that, hey, you should ask her out again. It's called strutting. Yeah. Yeah, like a bandy rooster out there. So I asked her out again, and I like to say she never left after that. She just stuck around.
Was the first date still checking cows?
No, the first day we actually went to a dance hall that pretty much if you had a pulse or you were old enough to walk up to the deal, they would serve you. Oh, man. Pretty Texas. I don't think they have the pretty stomp is what it was called. We check cows out that way now pretty regular, but that's where we went, and the rest is history.
Yep.
That's cool. But it's a really cool the rest is history story because you were working on a ranch. Yep. And you were not a farm kid.
I was not a farm kid.
So that makes what you're doing now first generation?
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Chapter 8: How is modern ranching adapting to a digital-first world?
Yep. Absolutely. You know, my family's been involved in ag for a long time. I was telling somebody, you know, when I got brought home from the hospital, my mom and dad both worked in a preconditioning yard where my mom kept all the books. My dad, you know, doctored and processed calves and everything.
You know, I spent the first... Part of the reason I'm portly like I am now is because the... He's got a lot of excuses. The deep South Texas hands that we had working there at that time all made tortillas every afternoon when they got off work. And as a young man, I like to sit over there and eat tortillas with the South Texans.
And it kind of set me up for a lifetime of eating disorders, I guess you could say. Because I love tortillas and sweets, you know, but...
I thought you did a big diet on TikTok there for a while.
Yeah, still on it, the carnivore journey. I mean, if you're going to sell beef, you might as well be on the carnivore diet, right? Yeah. But, yeah, I mean, my folks didn't own any land to speak of, eight or nine acres, and that's got involved in 4-H and FFA. You know, my first show animals were show goats. My aunt had some goats, and I'd show some goats.
And then got into high school, I wanted to show cattle. We couldn't afford to buy any cows, so... In Texas, you can calf scramble at Houston, Fort Worth, San Antonio, Waco. If you catch a calf, donors have donated money so that you get that money, you go buy an animal and then bring it back and show it the next year. So that's how I started my journey into the beef business.
I calf scrambled, caught some calves, was able to show some cattle. I kept those, raised some calves out of them, was able to lease a place when I was in college. Ended up selling those out when I came back home and just worked in the preconditioning yard. Not really a feed yard, but a preconditioning yard, backgrounding yard.
And bought a place right before Eric and I got married or started dating. I bought our place, and then we've just kind of been growing it. There wasn't a couple of fences on it, but no barns, no water, no electricity. Just started from scratch. We started out running mama cows. I mean, like everybody does, hey, we're going to buy a bunch of cows and turn them out and make some money.
Yep.
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