Cody Barbo

Uh, we have at least a dollar.

I'd have to run the exact number.

I mean, it's North, it's between comfortably sharing North of 5,000 and it just depends which product here they chose.

If it came through a channel partnership or it came direct.

It's a hybrid.

We have an upfront fee that we charge for our three products.

And then there's an ongoing annual subscription because estate planning is a lifetime of updates.

It's not, you set it up once you're done with it.

You have kids, you buy a home, you build your wealth, you have an inheritance, you have liquidity.

We want to encourage people and use technology to update their estate plans throughout their lifetime.

So that's where the subscription comes in.

I would say that the misconception of estate planning is that people assume that it's for the wealthy.

In fact, the most important reasons to set up an estate plan is if you own property, you have assets worth protecting, or if you're a parent.

You can appoint guardians for your children.

You can protect your home and your assets with a trust, avoiding probate court, which can cost a lot of time and money and emotional toll, especially if you've lost a family member.

So really, it's built for the everyday family in this country.

Yeah, so majority, about 70% of our members are going to fall within the kind of 25 to 50 range and have minor children.

It doesn't discount the fact that 30% of our members are 55 plus, but our core focus is really people that are starting families, buying their home, building their wealth and going on this journey.

Yeah, 40% of boomers have no form of estate plan, which is honestly a crisis.

You think of people our age that are now entering the kind of caregiver role, taking care of our aging parents or grandparents, and it's incredibly important to have these documents set up.