Cody Barbo

to make it easier for a transition when and if the time eventually comes.

So for hopefully our parents, not for a long time, but it is a reality that we have to face at some point.

Yeah, so we try to price our products as affordable as we can.

We have three products in market.

We have Guardian for the first time parent, which is $39 for an individual, $49 for a couple, it's 10 bucks a year.

We have our Will package, which is 69 for an individual, 129 for a couple.

It's an ongoing fee of 20 to $30 a year, depending on which product.

$69 for an individual will and $129 for a couple.

And then we have our trust package, which is $399 and $499 with a $50 a year ongoing subscription.

So really it's for that mate.

Yeah, it's like 10% of the first one.

Yeah, because it's kind of crazy.

Like an estate plan, if you go to an attorney, you're going to spend anywhere from two to five thousand dollars to set this up just to make a simple update.

Like you had another kid, you bought a new property, you move states, it might cost you a thousand, two thousand dollars.

So just having that nominal annual subscription allows us to kind of keep that maintenance and relationship with our members so that as they go through life, these life events happen.

I'm living proof of it.

I got married, having a kid this year, and then we'll be buying a home.

It's like, it's logical to go set up and update these documents, but not have to cost you an arm and a leg to do so.

Yeah, about so, yeah, if you average it across the products.

Yeah, the trust makes up a considerable amount of our revenue, considering that our base product, the Guardian, is at $50 and our trust product is at $500.