Cody Barbo

What we're doing is taking a very hands-on high touch approach to our member support.

We call members instead of like a user or customer just because it humanizes the experience.

Yeah, exactly.

We want to have that hands-on, high-touch approach to, as that activation of the subscription kicks in, we're helping educate our members on why they want to pay the subscription, which is peace of mind, ability to update the documents.

cost of basically repaying the full purchase price again, that if they canceled out of the subscription, they came back in three years because they had another kid, they want to update their trust.

It's going to cost them the full purchase price versus that 50 bucks a year recurring.

So the goal is just to kind of keep them looped into it as long as possible.

Revenue run rate?

Yeah, we broke a million in 2019, which was awesome.

It's upfront.

It's that upfront fee.

And then it's ongoing LTV with a five-year basically goal with a churn baked in.

We have 10% churn baked in.

It's tough to do it with...

our predictive model versus actuals, which we'll have much better grip on going into this year.

Yeah, we'll both, we broke the million dollar run rate through the upfront purchase price.

That will factor in, we'll break a million dollar subscription run rate as well.

Correct.

Yeah.

I mean, we raised a $6 million Series A, so we're going to be investing pretty heavily in our marketing and acquisition efforts.