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Cody Barbo

๐Ÿ‘ค Speaker
245 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Do you have an estate plan?

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

If not, can I recommend you to someone in my network?

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

We feel there's a massive opportunity to grow our network through the financial advisor space.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

and to onboard their clients into the trustable ecosystem.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

So basically building out a tool set for clients, but also to help be a part of the estate plan over time, which we're really excited to kind of announce more formally in the coming months.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

That's an awesome question.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

It's so interesting.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Estate plans, it's such an essential life document.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Our hope is that people don't ever turn out, that people will just pay that recurring fee.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

We give them peace of mind and trust that we're always there to notify them of any law changes, to keep them on track if any life events happen in their life.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

We want to make sure those are reflected.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

They always have an updated estate plan.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

The goal would be to keep people throughout

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

their entire lifetime, even through death, which is part of our longer term vision to get into the distribution side of trust in the States.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

That's where a lot of money is made in this industry.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

But again, it's not accessible to a lot of families.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

People don't have the education on the importance of a trust.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

So we want to be with them throughout their lifetime, but we'll have better numbers.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

The recurring plan.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

So at the checkout screen, you are opting into the recurring payment, the annual payment.