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Cody Barbo

๐Ÿ‘ค Speaker
245 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

history, which means digital signature, digital notary, digital storage of documents.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

It is the future of not only every industry, but it is estate planning.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

It's just unfortunately the last industry to adopt documents.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

modern tech.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Yeah, we launched our first product, which was the Will, just a basic last will and testament in the states of California and Texas in April of 2018.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

That's when we finished Techstars.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

That was like our coming out party.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

We were like, hey, we finished the Techstars accelerator.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

We launched our Will in California and Texas, two of the biggest states.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

And that's when our first paid customer came through because the first 200 were friends in the network that had kids or owned property that we gave them a lot of freebies for putting up with our bugs.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

So

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

development process.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Yeah, probably a couple hundred thousand.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

I mean, we had, for context, I have been a serial entrepreneur.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

It's my third startup, second venture-backed.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

My two co-founders, Daniel and Brian, they come from a custom software development background.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Daniel was running BizDev.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

Brian was running product at the agency.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

And then we had a fourth person on the team who's developing the full system for our MVP.

SaaS Interviews with CEOs, Startups, Founders
Trust and Will Company Passes 5k Customers, $1m in ARR Digital Way to Do Estate Planning

So between the four of us, upon incorporation, we raised about, I think, like a quarter million going into the start of 2018.