Cody Barbo

that's including tech stars.

And then by the time we finished tech stars, I think we wrapped up, like you could call it pre-seed funding, but we had collected about half a million dollars at that point, but we'd invested a couple hundred thousand to get the product to where it needed to be considering the sensitivity of the documents and how important when they function, once you pass, we wanted to make sure they were right before trying to rush us, you know, kind of stick together MVP to product market.

We're seeing about 100 signups a day or more, which is fantastic.

And our conversion is anywhere from 10% to 20%, depending on the product, depending on the day.

Pretty good conversion to paid customer.

And we're typically shipping out documents within a 12 to 36-hour period.

It just depends if it's the trust package, which is a lot more involved, or if it's the will package, which is just a simple folder that we can drop ship and put out the mail and ship out across the country.

So our recurring subscription will kick in starting this year.

So when we launched our trust product in January of last year, it was just California, Texas.

We launched the will nationwide in January because we're still a young company, right?

Like we've only had two years really of operating history, but we've only had a product in market for about a year and a half.

So our first round of subscriptions will formally kick in starting this month.

But what's been interesting is that since we launched the will in April 2018, over the course of that last year or since then, we've had people come back that set it up because they got married.

They wanted to update it because they had kids or they wanted to update it because they moved states, bought a new home.

So we're seeing about one in 100 folks come back to make that initial update without any marketing around the fact that, hey, you should come back and update if you've had any of these life events as triggers.

So as we move forward into 2020 and beyond,

We're not just manually reaching out to our members to say, hey, if you had one of these things happen, here's why you should update your documents.

But we want to also encourage with our development team, leveraging technology to know or predict when these events happen.

We know that you got married or you had a kid, you moved states, you bought a new home.

to trigger an email to get our members to come back and make those updates.