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Cody McLean

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And then the aim, though, it was to pretty much reduce the amount of meetings that we were having to have and reduce the amount of upset customers.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And the other issue was that the majority of our clients, they would end up dropping off on this onboarding period.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so we had to solve that.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And one of the things that I really liked is software called BPMS, business process management systems.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And they aim to combine the process from a static document into a dynamic part of that process so that every time the agent looks at that process, they're having to see the information and you can easily edit that information as you need to.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And by documenting this, we were able to get the Filipinos to actually change from actually working with hard copies because they're so... Imagine the Philippine government is basically like the US stuck in the 1960s.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So you have to have hard copies and they have a habit of having hard copies of information.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So we had to transition them to working with the software, but trying to manage them remotely was a difficult process.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So we were...

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So the software that I really like to use is called Pipify, and I was able to build the documentation around the process.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And that allowed us to say, build out this Kanban board similar to Trello, and then you can have the client onboarding card pipe, and then you can have another pipe for recruiting so that when that client is in a specific phase, it's going to hand all the information off to another department in the recruiting department.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And it's able to create a certain amount of automation that ties back into itself that allows you to reduce the amount of errors and processes and information that's effectively lost in Slack, email, or phone calls.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So here's part of the example process just with Pipify itself.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

This is part of the client onboarding procedure.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And it allows you to say the entrepreneur, instead of having to go and update all the staff about the revised processes that you can just go in here and add, say a file upload field.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And we realize that we need to have a copy of the ID for all the agents.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And then now you make that a required field so that the next time they go through that process, it requires them to upload that information.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So it allows you to make sure that you're, you have more consistency across your entire department and operations.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

A little bit more of the example process.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And this also allowed me to have this Kaizen mentality that allowed the agents to feel like they were a part of the process instead of just being the static employee that was following directions from the upper management is that this allowed them to actually feel like they can add and they can update and they can help revise that process.