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Cody McLean

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I didn't do any investment other than I built a website and I put in some Google ads and we got our first customer, which ended up being this customer called Cleanify, which was this cleaning agent service nationwide.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And we serviced them just with a few agents and

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

We were completely bullshitting them at the time because we had no clients and I had never even stepped foot in the Philippines, but they were the impetus to me actually going to the Philippines and figuring out exactly how to do this.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I was able to tour a handful of corporate BPO offices and I was able to find somebody that was a staff leaser, which is something I'll explain a little bit later on.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So we were able to start off with a few agents, 20, 30, 40 agents.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And at some point I was able to go back to the Philippines and I spent two months there and I was actually able to build out our small office.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And that small office space, as you can see, is still pretty small, but it was able to support up to 150 agents over a period of like three shifts on a 24-7 basis.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And going to a foreign, registering a foreign corporation in a third world country is not something I would wish upon my worst enemy.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

It was a real hassle.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And that was effectively the IP, the difficulty of having to go through that experience.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So I was able to come back to Austin, but one of the things I realized is that it's hard to manage a team of people when you're thousands of miles away.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And then I realized, well, we need to consider what is the process that we're using to actually build this.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

One of the most important processes with any outsourcing is the client onboarding procedure.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so very early on, we realized that we need to actually build out this workflow.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so that's effectively what we did because there's so many moving parts and you have to know how is the sales team going to hand off the client to the client team?

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

How are we going to then have the client team give the appropriate instructions to the recruiting team of the Philippines so that they know exactly what agents and specifically what they need to hire?

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So this is kind of a complex process, but it provides that big picture force perspective.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And certainly that's what you need for any process to start with.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And certainly it's difficult to make a diagram.