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Cody McLean

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

This is based off of the computer science program at MIT, where they will ask these programmers to actually write down the instructions.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And you'll see if hopefully the audio works that you'll see what I mean by this.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so what I think this video demonstrates beautifully is that there is knowledge that you think is something that's implicit that other people should know.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And it also demonstrates that no matter how well your SOPs or your instruction manuals are, it's very difficult to put in what is effectively this idea of tacit knowledge.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so it could be looked at like,

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Say, how do you document or write down how hard you should press the brake pedal to make sure that you're not stopping too late or too early?

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And that's dependent on the weight of the vehicle, the wind, so many different factors.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So you know to press the brake pedal, but how do you write that down into an actual written instruction that you can hand off to somebody?

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

It's very difficult to do that.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Or how do you know the exact moment at which you should pitch your potential lead or your client?

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

In that moment, it's hard because that's based more on experience and experiential knowledge.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so there are always going to be things that you can't really easily write down into a process.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And I think we put this is now in process, but it can be something to consider.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Because processes, they're easy to create, but hard to maintain.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

They quickly become irrelevant.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And if they're irrelevant, or say if you have a static process somewhere in a Google Doc, if somebody is not updating it, then nobody's gonna go and check it.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And if they are updating it, well, you don't know that they're always gonna go and actually review the process because they're gonna think that they know it by heart.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so,

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

going now into the lean mean workflows, which is a little bit about how we can use processes and automation together.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

So Support Ninja started just as a website.