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Cody McLean

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

i didn't necessarily want to be one i didn't want the risk involved in having to create an entirely new company and trying to validate this new model and that's a difficult thing to do and it's it's very risky and i thought an under appreciated thing that i didn't really realize was an asset or a skill was my ability to provide customer support since i've been doing since i was 14 serving servicing thousands of customers and

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

having to be on the phone 9 a.m.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

to 5 p.m.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Monday through Friday consistently for a decade, basically, and building out my own support systems.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And I looked into the outsourcing industry, and I realized, well, every startup, every company, they need support.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And I saw that there was one company that was providing support specifically to startups and tech companies, and that was a company called Taskus.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so more or less, they validated the model.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And I thought, wait, if there can be one company, there can definitely be more than one.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

It could be two or three, you know, however many.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so I looked at what were the things they were doing right.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I saw that they were targeting very specifically towards tech startups.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

They validated the market.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

They had some pretty large tech companies and I saw the things that they had and pretty much I'm a firm believer in fake it till you make it and basically look at your competitors and copy the best elements from your competitors.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And so they had an office in the Philippines.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

Okay, check, I need to have an office in the Philippines.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I would call them to pretend to be a customer and I was able to get a contract and able to like have that be my baseline.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

They had this cool, upbeat office that was kind of similar to Google.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And because of that, I needed to have the same thing.

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

And I was also,

SaaS Interviews with CEOs, Startups, Founders
How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)

I also had extensive knowledge in online marketing since I was building web hosting.