Cody Sanchez

But

Have you ever actually calculated the cost of not trying?

Like every week you spend getting ready is a week your competitor spent getting reps.

You know, every month you wait for the perfect moment is a month of compounding you don't get back.

I kind of obsess on this.

Like there's a great study in 2016, a bunch of researchers at Cornell University found that when people imagine their future regrets,

They overwhelmingly regret the things they didn't do, not the things they tried and failed at, which like and there's also a beautiful book written on this by a hospice nurse, because like at the end of life, people don't say, I wish I hadn't started that business that didn't work out.

They say, I wish I had tried.

Like, think about the last time you were really genuinely proud of yourself.

I call this, like, so proud of yourself you could build a statue in your honor.

Like, I like that visual representation.

Like, why?

Was it because you researched something really hard, you know?

You made an incredible plan?

Or was it because you did something hard?

Like, the something, the doing was the hard part.

And I don't know why, but I've never heard anyone say at the end of a good life, man, super glad I waited.

So glad that I never took the chance.

So like, I think we got to reframe the stakes here.

The question isn't what if I fail?