Cody Schneider

And I worked for this dude that just basically taught me like how to do all this stuff. Right. And you feel this is an obligation to you. But what happens, the knock-on effect is when you put all this out there in public, then suddenly you just start to get inbounded. Like you reaching out to me or, you know, stuff like that, where it's like it wouldn't otherwise want to happen. Right.

And that bigger media plays that game here. That's the whole, the whole strategy behind this. And like, really, that's just another business. Like pick, pick a category you're in. Like, I was just talking to another friend that's in the supply chain management space. She spent the podcast, like now one of the leading voices in it. This was like two years ago she did this.

And that bigger media plays that game here. That's the whole, the whole strategy behind this. And like, really, that's just another business. Like pick, pick a category you're in. Like, I was just talking to another friend that's in the supply chain management space. She spent the podcast, like now one of the leading voices in it. This was like two years ago she did this.

And that bigger media plays that game here. That's the whole, the whole strategy behind this. And like, really, that's just another business. Like pick, pick a category you're in. Like, I was just talking to another friend that's in the supply chain management space. She spent the podcast, like now one of the leading voices in it. This was like two years ago she did this.

And dude, she's making a great living. And again, like all she's doing is it's super niche down. There's maybe 10,000 people that listen to it. That's the whole audience, but they have so much buying power and it's so underserviced. Like we're talking about this LinkedIn thing with like, you know, there's like video content. There's a, it's blue ocean there.

And dude, she's making a great living. And again, like all she's doing is it's super niche down. There's maybe 10,000 people that listen to it. That's the whole audience, but they have so much buying power and it's so underserviced. Like we're talking about this LinkedIn thing with like, you know, there's like video content. There's a, it's blue ocean there.

And dude, she's making a great living. And again, like all she's doing is it's super niche down. There's maybe 10,000 people that listen to it. That's the whole audience, but they have so much buying power and it's so underserviced. Like we're talking about this LinkedIn thing with like, you know, there's like video content. There's a, it's blue ocean there.

Well, look for all these spaces that are like unsexy and where Blue Ocean exists. And if you just build media there, you can build companies on top of that and like whatever that is, whether it's consulting or service businesses, etc. And honestly, that's all these podcasts are turning into more and more. It's like it's just a sales tool. It's just sales in disguise. Right.

Well, look for all these spaces that are like unsexy and where Blue Ocean exists. And if you just build media there, you can build companies on top of that and like whatever that is, whether it's consulting or service businesses, etc. And honestly, that's all these podcasts are turning into more and more. It's like it's just a sales tool. It's just sales in disguise. Right.

Well, look for all these spaces that are like unsexy and where Blue Ocean exists. And if you just build media there, you can build companies on top of that and like whatever that is, whether it's consulting or service businesses, etc. And honestly, that's all these podcasts are turning into more and more. It's like it's just a sales tool. It's just sales in disguise. Right.

Greg and I have a trench coat on. He's sitting on my shoulders. And we're just using this platform to basically talk about this stuff that we know is junk food that we know majority of people won't go and actually do. But in reality, what's going to happen from this is it's going to create all this inbound volume that will go down into the things and the companies that we're building.

Greg and I have a trench coat on. He's sitting on my shoulders. And we're just using this platform to basically talk about this stuff that we know is junk food that we know majority of people won't go and actually do. But in reality, what's going to happen from this is it's going to create all this inbound volume that will go down into the things and the companies that we're building.

Greg and I have a trench coat on. He's sitting on my shoulders. And we're just using this platform to basically talk about this stuff that we know is junk food that we know majority of people won't go and actually do. But in reality, what's going to happen from this is it's going to create all this inbound volume that will go down into the things and the companies that we're building.

And that's what the byproduct of doing this in a public setting does.

And that's what the byproduct of doing this in a public setting does.

And that's what the byproduct of doing this in a public setting does.

Totally. A hundred percent. And it's like, I think the thing that way I think about it more and more is like, I'm just trying to create as much surface area as possible to create like greater serendipity. That's like one of the best quotes. And like the easiest way to do that is build media and just be everywhere.

Totally. A hundred percent. And it's like, I think the thing that way I think about it more and more is like, I'm just trying to create as much surface area as possible to create like greater serendipity. That's like one of the best quotes. And like the easiest way to do that is build media and just be everywhere.

Totally. A hundred percent. And it's like, I think the thing that way I think about it more and more is like, I'm just trying to create as much surface area as possible to create like greater serendipity. That's like one of the best quotes. And like the easiest way to do that is build media and just be everywhere.

And it just, from that, you just create, yeah, I talk about this all the time, but it's like, I'm trying to create digital gravity, right? Like for brands and for self and for all of this, it's just as much digital mass on the internet as possible to create as much digital gravity as you can as possible. And, this is another vehicle for that.