Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
Cool. Should I start with the creator one or go to the service one?
Cool. Should I start with the creator one or go to the service one?
Yeah. No, I'm down. All right. Let's rip. All right, so idea one, I want to start with this, the local only marketing agency for XYZ rich person service category. So let's break that down. So I did some consulting, this was years ago, for a CrossFit gym. Their customer lifetime value was like $1,700, if I remember right. And we could get people in the door for like 50 bucks.
Yeah. No, I'm down. All right. Let's rip. All right, so idea one, I want to start with this, the local only marketing agency for XYZ rich person service category. So let's break that down. So I did some consulting, this was years ago, for a CrossFit gym. Their customer lifetime value was like $1,700, if I remember right. And we could get people in the door for like 50 bucks.
Yeah. No, I'm down. All right. Let's rip. All right, so idea one, I want to start with this, the local only marketing agency for XYZ rich person service category. So let's break that down. So I did some consulting, this was years ago, for a CrossFit gym. Their customer lifetime value was like $1,700, if I remember right. And we could get people in the door for like 50 bucks.
And so for them, it was basically just like this money printer thing. All we were doing is it was Instagram ads to people that were like had a CrossFit interest that were in that area with like a certain income bracket. So on Facebook, you can actually target people that have like, you know, they're the top 1% of income earners within a geographical area.
And so for them, it was basically just like this money printer thing. All we were doing is it was Instagram ads to people that were like had a CrossFit interest that were in that area with like a certain income bracket. So on Facebook, you can actually target people that have like, you know, they're the top 1% of income earners within a geographical area.
And so for them, it was basically just like this money printer thing. All we were doing is it was Instagram ads to people that were like had a CrossFit interest that were in that area with like a certain income bracket. So on Facebook, you can actually target people that have like, you know, they're the top 1% of income earners within a geographical area.
And then you can combine that with an audience, audience interest targeting. So for CrossFit, but this same idea could be applied for like any type of business that's servicing these type of people. So think CrossFit, think like estheticians. You could do this with probably like tattoo removal. My whole strategy to go and build this list would be just like,
And then you can combine that with an audience, audience interest targeting. So for CrossFit, but this same idea could be applied for like any type of business that's servicing these type of people. So think CrossFit, think like estheticians. You could do this with probably like tattoo removal. My whole strategy to go and build this list would be just like,
And then you can combine that with an audience, audience interest targeting. So for CrossFit, but this same idea could be applied for like any type of business that's servicing these type of people. So think CrossFit, think like estheticians. You could do this with probably like tattoo removal. My whole strategy to go and build this list would be just like,
You can scrape all of these people's email addresses from their websites by using a service like Hunter.io. So the whole strategy is you go and you scrape Google Maps. Go to Fiverr right now, search Google Maps scraping, and you'll find somebody that's built out like a whole proxy server network that you can pay them $100 and they'll go scrape like 100,000 listings for you on Google Maps.
You can scrape all of these people's email addresses from their websites by using a service like Hunter.io. So the whole strategy is you go and you scrape Google Maps. Go to Fiverr right now, search Google Maps scraping, and you'll find somebody that's built out like a whole proxy server network that you can pay them $100 and they'll go scrape like 100,000 listings for you on Google Maps.
You can scrape all of these people's email addresses from their websites by using a service like Hunter.io. So the whole strategy is you go and you scrape Google Maps. Go to Fiverr right now, search Google Maps scraping, and you'll find somebody that's built out like a whole proxy server network that you can pay them $100 and they'll go scrape like 100,000 listings for you on Google Maps.
You give them a target keyword phrase, they're going to find every one of these companies. So say you're doing it for like CrossFit gyms. And why we're talking about like a specific category is that for once you figure out the marketing strategy to grow that business, you can use that exact same stack, that same marketing stack to like get people in the door.
You give them a target keyword phrase, they're going to find every one of these companies. So say you're doing it for like CrossFit gyms. And why we're talking about like a specific category is that for once you figure out the marketing strategy to grow that business, you can use that exact same stack, that same marketing stack to like get people in the door.
You give them a target keyword phrase, they're going to find every one of these companies. So say you're doing it for like CrossFit gyms. And why we're talking about like a specific category is that for once you figure out the marketing strategy to grow that business, you can use that exact same stack, that same marketing stack to like get people in the door.
So for them, what we did is we had an ebook download that was like, you know, how to gain muscle fast or something, you know, just something like that, basically. we basically send them to this free ebook download that would turn them into, or that would put them in an email nurture campaign.
So for them, what we did is we had an ebook download that was like, you know, how to gain muscle fast or something, you know, just something like that, basically. we basically send them to this free ebook download that would turn them into, or that would put them in an email nurture campaign.
So for them, what we did is we had an ebook download that was like, you know, how to gain muscle fast or something, you know, just something like that, basically. we basically send them to this free ebook download that would turn them into, or that would put them in an email nurture campaign.