Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
And you can't, it's hard to hire a person to do this. And so this is where this idea comes from. So it's basically done for you, influencer marketing as a service. So how you would actually go and do this is you would go and you would find any like software that's being built. So like think of, you know, instantly think of any of these like companies that are building in public, right?
Any of these tools that, I mean, and there's hundreds of thousands of them. Just go on Twitter and you'll find somebody hawking something. You could do this with Swell and a Harpy. So the strategy then is, okay, I'm going to go and I'm going to find these software companies. I'm then going to say, hey, I'll do unlimited influencer outreach for you.
Any of these tools that, I mean, and there's hundreds of thousands of them. Just go on Twitter and you'll find somebody hawking something. You could do this with Swell and a Harpy. So the strategy then is, okay, I'm going to go and I'm going to find these software companies. I'm then going to say, hey, I'll do unlimited influencer outreach for you.
Any of these tools that, I mean, and there's hundreds of thousands of them. Just go on Twitter and you'll find somebody hawking something. You could do this with Swell and a Harpy. So the strategy then is, okay, I'm going to go and I'm going to find these software companies. I'm then going to say, hey, I'll do unlimited influencer outreach for you.
to these people that make youtube videos to these youtube influencers and how you actually do that is youtube actually will show you the email address of a youtuber but if you so if you go to the about section of a channel it's going to show you an email so those emails They are behind a Captcha. So again, go to Fiverr.
to these people that make youtube videos to these youtube influencers and how you actually do that is youtube actually will show you the email address of a youtuber but if you so if you go to the about section of a channel it's going to show you an email so those emails They are behind a Captcha. So again, go to Fiverr.
to these people that make youtube videos to these youtube influencers and how you actually do that is youtube actually will show you the email address of a youtuber but if you so if you go to the about section of a channel it's going to show you an email so those emails They are behind a Captcha. So again, go to Fiverr.
There's ways you could do this yourself, but the easiest way is go to Fiverr, search YouTube link building, or I think it's YouTube lead generation, something like that. They'll basically go and scrape all of these YouTube channels for you, find all the emails that are associated, and then you can cold email all of these people. Again, use just a cold email software.
There's ways you could do this yourself, but the easiest way is go to Fiverr, search YouTube link building, or I think it's YouTube lead generation, something like that. They'll basically go and scrape all of these YouTube channels for you, find all the emails that are associated, and then you can cold email all of these people. Again, use just a cold email software.
There's ways you could do this yourself, but the easiest way is go to Fiverr, search YouTube link building, or I think it's YouTube lead generation, something like that. They'll basically go and scrape all of these YouTube channels for you, find all the emails that are associated, and then you can cold email all of these people. Again, use just a cold email software.
And then you're basically just turning into a service company. But the idea is you go and you broker all of these relationships and all of these deals and charge two to three three K a month to do this for the company. So for them, they'd probably give you a budget. So, you know, using my friend's company, they would give, say, Hey, we have a 50 K this month to spend on influencer, uh, work.
And then you're basically just turning into a service company. But the idea is you go and you broker all of these relationships and all of these deals and charge two to three three K a month to do this for the company. So for them, they'd probably give you a budget. So, you know, using my friend's company, they would give, say, Hey, we have a 50 K this month to spend on influencer, uh, work.
And then you're basically just turning into a service company. But the idea is you go and you broker all of these relationships and all of these deals and charge two to three three K a month to do this for the company. So for them, they'd probably give you a budget. So, you know, using my friend's company, they would give, say, Hey, we have a 50 K this month to spend on influencer, uh, work.
So go find me the best, uh, uh, people to work with. So you go and you email 500 people. And then, uh, that turns into a certain amount of leads, uh, The kicker and how you can do this to be really effective is you then take all the people and you look at their different subscribers and view counts and the cost, and then you create a ratio of what those are to each other.
So go find me the best, uh, uh, people to work with. So you go and you email 500 people. And then, uh, that turns into a certain amount of leads, uh, The kicker and how you can do this to be really effective is you then take all the people and you look at their different subscribers and view counts and the cost, and then you create a ratio of what those are to each other.
So go find me the best, uh, uh, people to work with. So you go and you email 500 people. And then, uh, that turns into a certain amount of leads, uh, The kicker and how you can do this to be really effective is you then take all the people and you look at their different subscribers and view counts and the cost, and then you create a ratio of what those are to each other.
And then you can compare, okay, to see, oh, in this bell curve of people, this subset is actually underpricing themselves. So let's go with that subset and invest our capital there. And that's how you can create a greater ROI for your client. At that point, you're like, okay, we just did 100 videos.
And then you can compare, okay, to see, oh, in this bell curve of people, this subset is actually underpricing themselves. So let's go with that subset and invest our capital there. And that's how you can create a greater ROI for your client. At that point, you're like, okay, we just did 100 videos.
And then you can compare, okay, to see, oh, in this bell curve of people, this subset is actually underpricing themselves. So let's go with that subset and invest our capital there. And that's how you can create a greater ROI for your client. At that point, you're like, okay, we just did 100 videos.
Then you would go and you look at the affiliate commissions from all the people that you just did, create a report for them, and then show them, okay, these people are the ones that created the most impact to our revenue. Here's our ROI, basically our ROAS count. We're going to reinvest all the capital back into these people, and then we're going to cycle in a new group.