Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
They're like obvious things, but for, I think a lot of people, like they don't even realize that this is happening in the shadows, like behind all, you know, every Google search that you're doing, there's somebody that's like me, that's a degenerate, that's ranking a website, that's trying to get your contact information so that I can sell it to another company. What's your next idea?
They're like obvious things, but for, I think a lot of people, like they don't even realize that this is happening in the shadows, like behind all, you know, every Google search that you're doing, there's somebody that's like me, that's a degenerate, that's ranking a website, that's trying to get your contact information so that I can sell it to another company. What's your next idea?
They're like obvious things, but for, I think a lot of people, like they don't even realize that this is happening in the shadows, like behind all, you know, every Google search that you're doing, there's somebody that's like me, that's a degenerate, that's ranking a website, that's trying to get your contact information so that I can sell it to another company. What's your next idea?
So next idea, I wanna talk about the service business that is reach out for influencer marketing. So this is a larger trend that's happening within software, especially like B to SMB software, where you basically like have to create trust and teach people how to use the software at scale. And so this actually really,
So next idea, I wanna talk about the service business that is reach out for influencer marketing. So this is a larger trend that's happening within software, especially like B to SMB software, where you basically like have to create trust and teach people how to use the software at scale. And so this actually really,
So next idea, I wanna talk about the service business that is reach out for influencer marketing. So this is a larger trend that's happening within software, especially like B to SMB software, where you basically like have to create trust and teach people how to use the software at scale. And so this actually really,
kind of came from uh i was working or doing some consulting for a friend's company i was doing some seo work but their whole strategy for growing their entire like company and it's one of these uh things that's like a multi-million dollar company that you've never heard of before that's in a category that i'll probably never talk about because it's just so so much value um but the uh what it does is uh
kind of came from uh i was working or doing some consulting for a friend's company i was doing some seo work but their whole strategy for growing their entire like company and it's one of these uh things that's like a multi-million dollar company that you've never heard of before that's in a category that i'll probably never talk about because it's just so so much value um but the uh what it does is uh
kind of came from uh i was working or doing some consulting for a friend's company i was doing some seo work but their whole strategy for growing their entire like company and it's one of these uh things that's like a multi-million dollar company that you've never heard of before that's in a category that i'll probably never talk about because it's just so so much value um but the uh what it does is uh
basically their hold to growth strategy was focusing on just doing YouTube videos. So basically influencer reach out to YouTubers to have them talk about their product and show how to use this product. And then they have an affiliate play. So the structure of this is you basically would go and you'd make some type of affiliate commission for your software.
basically their hold to growth strategy was focusing on just doing YouTube videos. So basically influencer reach out to YouTubers to have them talk about their product and show how to use this product. And then they have an affiliate play. So the structure of this is you basically would go and you'd make some type of affiliate commission for your software.
basically their hold to growth strategy was focusing on just doing YouTube videos. So basically influencer reach out to YouTubers to have them talk about their product and show how to use this product. And then they have an affiliate play. So the structure of this is you basically would go and you'd make some type of affiliate commission for your software.
So 30% recurring as an example, and then you would go and you'd work with these influencers and say, Hey, I'm going to pay you $500 for this video. And then you'll also get all of these recurring commissions out of this. So basically,
So 30% recurring as an example, and then you would go and you'd work with these influencers and say, Hey, I'm going to pay you $500 for this video. And then you'll also get all of these recurring commissions out of this. So basically,
So 30% recurring as an example, and then you would go and you'd work with these influencers and say, Hey, I'm going to pay you $500 for this video. And then you'll also get all of these recurring commissions out of this. So basically,
he did this like himself in the beginning to just scale this up where he reached out to like 300 different YouTubers, found all their emails, went and commented on their videos, did this whole thing. Absolutely massive time suck, right? But he was in early stage of this foundership. So he had time and he had resources. Now he's at scale and he's like, I can't do this anymore.
he did this like himself in the beginning to just scale this up where he reached out to like 300 different YouTubers, found all their emails, went and commented on their videos, did this whole thing. Absolutely massive time suck, right? But he was in early stage of this foundership. So he had time and he had resources. Now he's at scale and he's like, I can't do this anymore.
he did this like himself in the beginning to just scale this up where he reached out to like 300 different YouTubers, found all their emails, went and commented on their videos, did this whole thing. Absolutely massive time suck, right? But he was in early stage of this foundership. So he had time and he had resources. Now he's at scale and he's like, I can't do this anymore.
And you can't, it's hard to hire a person to do this. And so this is where this idea comes from. So it's basically done for you, influencer marketing as a service. So how you would actually go and do this is you would go and you would find any like software that's being built. So like think of, you know, instantly think of any of these like companies that are building in public, right?
And you can't, it's hard to hire a person to do this. And so this is where this idea comes from. So it's basically done for you, influencer marketing as a service. So how you would actually go and do this is you would go and you would find any like software that's being built. So like think of, you know, instantly think of any of these like companies that are building in public, right?