Cody Schneider

As you build this whole media arm out of the company, the other side of it is that you can go and monetize that same audience. And so it turns it from a cost center into a profit center. So same thing. Did this while we were at Rupa. We then took that and we went to companies that were in the health space and sold ad placements for the podcast. and also within the newsletter.

As you build this whole media arm out of the company, the other side of it is that you can go and monetize that same audience. And so it turns it from a cost center into a profit center. So same thing. Did this while we were at Rupa. We then took that and we went to companies that were in the health space and sold ad placements for the podcast. and also within the newsletter.

Athletic Greens is one of the companies that we worked with. It was subsidizing the entire growth team's cost, okay? It was basically making it. So you're talking about a fast, like 20% month-over-month growth compounding startup that is subsidizing the cost of their growth off of the media that they're producing, basically. So you want to talk about like, yeah, what is it, a negative CAC?

Athletic Greens is one of the companies that we worked with. It was subsidizing the entire growth team's cost, okay? It was basically making it. So you're talking about a fast, like 20% month-over-month growth compounding startup that is subsidizing the cost of their growth off of the media that they're producing, basically. So you want to talk about like, yeah, what is it, a negative CAC?

Athletic Greens is one of the companies that we worked with. It was subsidizing the entire growth team's cost, okay? It was basically making it. So you're talking about a fast, like 20% month-over-month growth compounding startup that is subsidizing the cost of their growth off of the media that they're producing, basically. So you want to talk about like, yeah, what is it, a negative CAC?

Like this is literally the playbook for it. How much does that fire you up? I live for this, right? Like, I mean, you can see me. I'm over here like.

Like this is literally the playbook for it. How much does that fire you up? I live for this, right? Like, I mean, you can see me. I'm over here like.

Like this is literally the playbook for it. How much does that fire you up? I live for this, right? Like, I mean, you can see me. I'm over here like.

It sounds too good to be true. But this works. I've done this now with multiple companies in multiple industries, in multiple spaces. Again, the same tactics. Use this to make a music artist... like famous, right? That's crazy when you think about it like that. Like the fact that you can just do these things, these activities, and it can like make a person famous or make a company famous.

It sounds too good to be true. But this works. I've done this now with multiple companies in multiple industries, in multiple spaces. Again, the same tactics. Use this to make a music artist... like famous, right? That's crazy when you think about it like that. Like the fact that you can just do these things, these activities, and it can like make a person famous or make a company famous.

It sounds too good to be true. But this works. I've done this now with multiple companies in multiple industries, in multiple spaces. Again, the same tactics. Use this to make a music artist... like famous, right? That's crazy when you think about it like that. Like the fact that you can just do these things, these activities, and it can like make a person famous or make a company famous.

And it just makes you realize like how flex, you know, how much you can bend the world, like bend the reality. And it's the classic quote that I feel like is going viral right now. Like you can just do stuff.

And it just makes you realize like how flex, you know, how much you can bend the world, like bend the reality. And it's the classic quote that I feel like is going viral right now. Like you can just do stuff.

And it just makes you realize like how flex, you know, how much you can bend the world, like bend the reality. And it's the classic quote that I feel like is going viral right now. Like you can just do stuff.

A hundred percent. And it's not new, right? So there's this company, it's called Arrow Electronics, $6 billion market cap, huge. Nobody talks about it. Okay. They own basically every electronics blog, magazine, anything that you can imagine related to this. They resell electronics components. I don't even know what you're talking about right now. Exactly.

A hundred percent. And it's not new, right? So there's this company, it's called Arrow Electronics, $6 billion market cap, huge. Nobody talks about it. Okay. They own basically every electronics blog, magazine, anything that you can imagine related to this. They resell electronics components. I don't even know what you're talking about right now. Exactly.

A hundred percent. And it's not new, right? So there's this company, it's called Arrow Electronics, $6 billion market cap, huge. Nobody talks about it. Okay. They own basically every electronics blog, magazine, anything that you can imagine related to this. They resell electronics components. I don't even know what you're talking about right now. Exactly.

It's like we're talking about like, you know, the tiny little like cameras, like whatever sensors. Exactly.

It's like we're talking about like, you know, the tiny little like cameras, like whatever sensors. Exactly.

It's like we're talking about like, you know, the tiny little like cameras, like whatever sensors. Exactly.