Cody Schneider

Doing the cold email piece, you've layered that on. Now moving to the next part of this, how do you build content out that is going to be valuable to your industry, to your audience? Just talk to your customers and record it. Like you're already having these customer conversations if you're running your company right.

You're getting feedback from them, you're understanding their pain points, their problems. Take those, make it a little bit of a more formal setting, record it, and you just turn that into a podcast that you then send out to that entire list. So that email list that you just scraped, you go and you sequence that into an email sending service.

You're getting feedback from them, you're understanding their pain points, their problems. Take those, make it a little bit of a more formal setting, record it, and you just turn that into a podcast that you then send out to that entire list. So that email list that you just scraped, you go and you sequence that into an email sending service.

You're getting feedback from them, you're understanding their pain points, their problems. Take those, make it a little bit of a more formal setting, record it, and you just turn that into a podcast that you then send out to that entire list. So that email list that you just scraped, you go and you sequence that into an email sending service.

I mean, you can basically do this with any of them, but you just import 200 a day, have the subject line be... Podcasts, whatever the name of the episode is. Hey name, the newest episode of XYZ podcast is live. One paragraph summary, five key takeaways. We've done this for countless companies. Which tools do you use?

I mean, you can basically do this with any of them, but you just import 200 a day, have the subject line be... Podcasts, whatever the name of the episode is. Hey name, the newest episode of XYZ podcast is live. One paragraph summary, five key takeaways. We've done this for countless companies. Which tools do you use?

I mean, you can basically do this with any of them, but you just import 200 a day, have the subject line be... Podcasts, whatever the name of the episode is. Hey name, the newest episode of XYZ podcast is live. One paragraph summary, five key takeaways. We've done this for countless companies. Which tools do you use?

So MailerLite is one that we use. We also use Beehive. We've also used in the past like SendGrid. They're all kind of functioned in the same way. But what we found is that you can when it's this content is industry specific to them, then it's providing value to them and they look at it as educational content. Right. And it's way more approachable than doing that cold email.

So MailerLite is one that we use. We also use Beehive. We've also used in the past like SendGrid. They're all kind of functioned in the same way. But what we found is that you can when it's this content is industry specific to them, then it's providing value to them and they look at it as educational content. Right. And it's way more approachable than doing that cold email.

So MailerLite is one that we use. We also use Beehive. We've also used in the past like SendGrid. They're all kind of functioned in the same way. But what we found is that you can when it's this content is industry specific to them, then it's providing value to them and they look at it as educational content. Right. And it's way more approachable than doing that cold email.

That's very transactional. Like if I can do X for you, do you like is that valuable contrast? It's like this top of funnel thing. And what this allows for you to do is you can build yourself into a media company, which is it creates this leverage point within the industry. So like at Rupa, this is something that we did because we saw that we were a small startup, right?

That's very transactional. Like if I can do X for you, do you like is that valuable contrast? It's like this top of funnel thing. And what this allows for you to do is you can build yourself into a media company, which is it creates this leverage point within the industry. So like at Rupa, this is something that we did because we saw that we were a small startup, right?

That's very transactional. Like if I can do X for you, do you like is that valuable contrast? It's like this top of funnel thing. And what this allows for you to do is you can build yourself into a media company, which is it creates this leverage point within the industry. So like at Rupa, this is something that we did because we saw that we were a small startup, right?

We wanted to go and negotiate with these huge lab companies. They wouldn't even talk to us, right? We made a podcast. It got 180,000 downloads a month after six months. It was top 20 medical podcasts in the US. I don't even know where it is now. I think it's in like top 100 for health, which is an insane category, right? So at that point, they were inbounding me like, yo, can we come on the show?

We wanted to go and negotiate with these huge lab companies. They wouldn't even talk to us, right? We made a podcast. It got 180,000 downloads a month after six months. It was top 20 medical podcasts in the US. I don't even know where it is now. I think it's in like top 100 for health, which is an insane category, right? So at that point, they were inbounding me like, yo, can we come on the show?

We wanted to go and negotiate with these huge lab companies. They wouldn't even talk to us, right? We made a podcast. It got 180,000 downloads a month after six months. It was top 20 medical podcasts in the US. I don't even know where it is now. I think it's in like top 100 for health, which is an insane category, right? So at that point, they were inbounding me like, yo, can we come on the show?

And it's like, actually, we want to do a deal with you. We'll give you these media kit like placements. If you do it at these price points, we negotiated down the percentages that we were going to have to pay them on fees because we had owned media that we could use as a leverage point. Unbelievable. So that's the first piece of it on this podcast.

And it's like, actually, we want to do a deal with you. We'll give you these media kit like placements. If you do it at these price points, we negotiated down the percentages that we were going to have to pay them on fees because we had owned media that we could use as a leverage point. Unbelievable. So that's the first piece of it on this podcast.

And it's like, actually, we want to do a deal with you. We'll give you these media kit like placements. If you do it at these price points, we negotiated down the percentages that we were going to have to pay them on fees because we had owned media that we could use as a leverage point. Unbelievable. So that's the first piece of it on this podcast.

As you build this whole media arm out of the company, the other side of it is that you can go and monetize that same audience. And so it turns it from a cost center into a profit center. So same thing. Did this while we were at Rupa. We then took that and we went to companies that were in the health space and sold ad placements for the podcast. and also within the newsletter.