Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
It's totally possible.
It's totally possible.
It's totally possible.
But I think that like, if you're, you know, want to play at this like game, this level, that's like this like higher piece, it's like, you're doing all of these things simultaneously and then figuring out, okay, how do I automate or delegate all of this so that somebody is focusing on it? And then as soon as that's like focused on, I move on to the next thing.
But I think that like, if you're, you know, want to play at this like game, this level, that's like this like higher piece, it's like, you're doing all of these things simultaneously and then figuring out, okay, how do I automate or delegate all of this so that somebody is focusing on it? And then as soon as that's like focused on, I move on to the next thing.
But I think that like, if you're, you know, want to play at this like game, this level, that's like this like higher piece, it's like, you're doing all of these things simultaneously and then figuring out, okay, how do I automate or delegate all of this so that somebody is focusing on it? And then as soon as that's like focused on, I move on to the next thing.
This is how I think that you actually like grow companies on an exponential level. It's like, you're layering on growth curve after growth curve. You can grow linearly really effectively if you're just doing Facebook ads and cold email.
This is how I think that you actually like grow companies on an exponential level. It's like, you're layering on growth curve after growth curve. You can grow linearly really effectively if you're just doing Facebook ads and cold email.
This is how I think that you actually like grow companies on an exponential level. It's like, you're layering on growth curve after growth curve. You can grow linearly really effectively if you're just doing Facebook ads and cold email.
But if I layer on, hey, to that same email list, I'm going to make a podcast where I interview people from the industry about their business and the insights that they have. And then I'm going to send it out a newsletter to those same people that I'm doing cold email to. Oh, what?
But if I layer on, hey, to that same email list, I'm going to make a podcast where I interview people from the industry about their business and the insights that they have. And then I'm going to send it out a newsletter to those same people that I'm doing cold email to. Oh, what?
But if I layer on, hey, to that same email list, I'm going to make a podcast where I interview people from the industry about their business and the insights that they have. And then I'm going to send it out a newsletter to those same people that I'm doing cold email to. Oh, what?
And I can also go and clip that up into shorts that I can put on Instagram, that I can put on LinkedIn, that I can put on all these other places that we're running ads, but I can do an organic version of that as well. I'm also going and following all of those people on all of those accounts. I'm, you know, inviting them for connections.
And I can also go and clip that up into shorts that I can put on Instagram, that I can put on LinkedIn, that I can put on all these other places that we're running ads, but I can do an organic version of that as well. I'm also going and following all of those people on all of those accounts. I'm, you know, inviting them for connections.
And I can also go and clip that up into shorts that I can put on Instagram, that I can put on LinkedIn, that I can put on all these other places that we're running ads, but I can do an organic version of that as well. I'm also going and following all of those people on all of those accounts. I'm, you know, inviting them for connections.
When you layer all of these pieces, it's like how you can basically, again, take a company from being non-existent to 12 months later, they're at an industry conference and people are coming up and be like, I love your show. Like, I love what you're doing with your company. And this is a nobody with like five people on their team. Right. So, um, yeah, but yeah, to take a step back. So,
When you layer all of these pieces, it's like how you can basically, again, take a company from being non-existent to 12 months later, they're at an industry conference and people are coming up and be like, I love your show. Like, I love what you're doing with your company. And this is a nobody with like five people on their team. Right. So, um, yeah, but yeah, to take a step back. So,
When you layer all of these pieces, it's like how you can basically, again, take a company from being non-existent to 12 months later, they're at an industry conference and people are coming up and be like, I love your show. Like, I love what you're doing with your company. And this is a nobody with like five people on their team. Right. So, um, yeah, but yeah, to take a step back. So,
Doing the cold email piece, you've layered that on. Now moving to the next part of this, how do you build content out that is going to be valuable to your industry, to your audience? Just talk to your customers and record it. Like you're already having these customer conversations if you're running your company right.
Doing the cold email piece, you've layered that on. Now moving to the next part of this, how do you build content out that is going to be valuable to your industry, to your audience? Just talk to your customers and record it. Like you're already having these customer conversations if you're running your company right.