Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
It's like go to YouTube and it's daily videos, how to use it like an AI writer to create SEO content that ranks, right? And then that turns into this like viral funnel for them. They get paid off of all that because there's ads. And I think what people don't realize is that like if somebody is searching Google ads for XYZ, that's a super high value impression that's going to be bid on a lot, right?
So like MailChimp will pay a hell of a ton of money to be in front of that person because they're signaling they're trying to do digital marketing activities. So there's these categories that traditionally ads are way more expensive in. Finance is one. Digital advertising or digital marketing is one. You could go down the list. Travel is another one.
So like MailChimp will pay a hell of a ton of money to be in front of that person because they're signaling they're trying to do digital marketing activities. So there's these categories that traditionally ads are way more expensive in. Finance is one. Digital advertising or digital marketing is one. You could go down the list. Travel is another one.
So like MailChimp will pay a hell of a ton of money to be in front of that person because they're signaling they're trying to do digital marketing activities. So there's these categories that traditionally ads are way more expensive in. Finance is one. Digital advertising or digital marketing is one. You could go down the list. Travel is another one.
So if you're doing these types of videos, your RPM is going to be so high automatically just because you're in that. The watch time, the dwell time is going to be super high because it's a tutorial. And then Also that down funnel movement is going to be super high because it's like, if you look, if it's your first time looking at a Google ads dashboard, it is mind numbing.
So if you're doing these types of videos, your RPM is going to be so high automatically just because you're in that. The watch time, the dwell time is going to be super high because it's a tutorial. And then Also that down funnel movement is going to be super high because it's like, if you look, if it's your first time looking at a Google ads dashboard, it is mind numbing.
So if you're doing these types of videos, your RPM is going to be so high automatically just because you're in that. The watch time, the dwell time is going to be super high because it's a tutorial. And then Also that down funnel movement is going to be super high because it's like, if you look, if it's your first time looking at a Google ads dashboard, it is mind numbing.
Like nobody knows how to actually use it effectively. Like there's very few people that are super good at it. And so if you are like, you know, become an expert in this and for the people out there that are like, okay, how do I teach myself these things? Go to YouTube and go to like loves data or go to, uh, there's this guy named Julian. I think it's like metric school or something like that.
Like nobody knows how to actually use it effectively. Like there's very few people that are super good at it. And so if you are like, you know, become an expert in this and for the people out there that are like, okay, how do I teach myself these things? Go to YouTube and go to like loves data or go to, uh, there's this guy named Julian. I think it's like metric school or something like that.
Like nobody knows how to actually use it effectively. Like there's very few people that are super good at it. And so if you are like, you know, become an expert in this and for the people out there that are like, okay, how do I teach myself these things? Go to YouTube and go to like loves data or go to, uh, there's this guy named Julian. I think it's like metric school or something like that.
If you just look up like Google data studio tutorials and Google ads, Google data studio tutorials, you're going to find these people that in public, like create some of the best like tutorial content you've ever seen. And all of those, another great website is called analytics mania. And they are basically like, here's how to set up the analytics infrastructure for your website.
If you just look up like Google data studio tutorials and Google ads, Google data studio tutorials, you're going to find these people that in public, like create some of the best like tutorial content you've ever seen. And all of those, another great website is called analytics mania. And they are basically like, here's how to set up the analytics infrastructure for your website.
If you just look up like Google data studio tutorials and Google ads, Google data studio tutorials, you're going to find these people that in public, like create some of the best like tutorial content you've ever seen. And all of those, another great website is called analytics mania. And they are basically like, here's how to set up the analytics infrastructure for your website.
So you can actually do this tracking, et cetera. But again, In 30 days, over a summer, if you sat down and every day you just watched five hours of YouTube videos and played with this thing, you could 100% get to that place. Then you just start making videos about everything that you learned during that process.
So you can actually do this tracking, et cetera. But again, In 30 days, over a summer, if you sat down and every day you just watched five hours of YouTube videos and played with this thing, you could 100% get to that place. Then you just start making videos about everything that you learned during that process.
So you can actually do this tracking, et cetera. But again, In 30 days, over a summer, if you sat down and every day you just watched five hours of YouTube videos and played with this thing, you could 100% get to that place. Then you just start making videos about everything that you learned during that process.
And that's going to create this top of funnel to then allow you to create this agency over the long term. But that same playbook can be used in so many places. I think this is the thing that like... I wanna go back to what you said, like talking about the framework component. Like this could be done for Facebook ads, right?
And that's going to create this top of funnel to then allow you to create this agency over the long term. But that same playbook can be used in so many places. I think this is the thing that like... I wanna go back to what you said, like talking about the framework component. Like this could be done for Facebook ads, right?
And that's going to create this top of funnel to then allow you to create this agency over the long term. But that same playbook can be used in so many places. I think this is the thing that like... I wanna go back to what you said, like talking about the framework component. Like this could be done for Facebook ads, right?
Like Facebook ads for churches, Facebook ads for e-commerce, Facebook ads for lawyers. Like there's so many of these same searches. You could do that exact same thing. You could also do it like Google maps for truckers. Like I'm looking at these right now. Google Maps for boaters, Google Maps for RVs, like all of these different categories that you could go after.