Cody Schneider

And I wasn't really involved for the first year, but it started to look really similar to like an internet business. Like all the economics were like that when it came to streams. And so I had this epiphany. I'm like, yo, I think we could grow this just like we grew grow any other digital product.

And I wasn't really involved for the first year, but it started to look really similar to like an internet business. Like all the economics were like that when it came to streams. And so I had this epiphany. I'm like, yo, I think we could grow this just like we grew grow any other digital product.

And I wasn't really involved for the first year, but it started to look really similar to like an internet business. Like all the economics were like that when it came to streams. And so I had this epiphany. I'm like, yo, I think we could grow this just like we grew grow any other digital product.

Like it's just functions that the biology of this thing is it function functions like a digital product. And so what we did is that exact thing I just talked about with the Instagram ads that grow the profile. And then I, what I would do is I'd have him go and I would like, we'd go to a studio and he would play every one of the songs off the album.

Like it's just functions that the biology of this thing is it function functions like a digital product. And so what we did is that exact thing I just talked about with the Instagram ads that grow the profile. And then I, what I would do is I'd have him go and I would like, we'd go to a studio and he would play every one of the songs off the album.

Like it's just functions that the biology of this thing is it function functions like a digital product. And so what we did is that exact thing I just talked about with the Instagram ads that grow the profile. And then I, what I would do is I'd have him go and I would like, we'd go to a studio and he would play every one of the songs off the album.

So we drop an album and then every like couple, every 30 days I'd get him in a studio and he would record live sessions of him playing the song. We take those, we chop them up into social, like schedule them out, you know, post or two posts a days across every channel. And then we'd run these ads on top of it to grow the account.

So we drop an album and then every like couple, every 30 days I'd get him in a studio and he would record live sessions of him playing the song. We take those, we chop them up into social, like schedule them out, you know, post or two posts a days across every channel. And then we'd run these ads on top of it to grow the account.

So we drop an album and then every like couple, every 30 days I'd get him in a studio and he would record live sessions of him playing the song. We take those, we chop them up into social, like schedule them out, you know, post or two posts a days across every channel. And then we'd run these ads on top of it to grow the account.

But what we started to see is that we could influence the amount of streams by growing the social account and by doing that exact process that I just talked about with growing those Instagram accounts. So what this turned into and once like as we got to this, the unit economics of this thing is like we put a dollar in and three dollars would come out.

But what we started to see is that we could influence the amount of streams by growing the social account and by doing that exact process that I just talked about with growing those Instagram accounts. So what this turned into and once like as we got to this, the unit economics of this thing is like we put a dollar in and three dollars would come out.

But what we started to see is that we could influence the amount of streams by growing the social account and by doing that exact process that I just talked about with growing those Instagram accounts. So what this turned into and once like as we got to this, the unit economics of this thing is like we put a dollar in and three dollars would come out.

But the crazy part about this is that once you get a fan and music, they don't churn. they come back to that back catalog over and over until the day that they die, right? So that catalog has an intrinsic value that lives on indefinitely, even past your own existence.

But the crazy part about this is that once you get a fan and music, they don't churn. they come back to that back catalog over and over until the day that they die, right? So that catalog has an intrinsic value that lives on indefinitely, even past your own existence.

But the crazy part about this is that once you get a fan and music, they don't churn. they come back to that back catalog over and over until the day that they die, right? So that catalog has an intrinsic value that lives on indefinitely, even past your own existence.

So from a business standpoint, I mean, this is why you look at Universal Music Group or Sony, like they're absolutely powerhouses of companies. It's because this media is built once, but it lives on basically for forever. which is really different than in comparisons like books. Like it's fewer books that last.

So from a business standpoint, I mean, this is why you look at Universal Music Group or Sony, like they're absolutely powerhouses of companies. It's because this media is built once, but it lives on basically for forever. which is really different than in comparisons like books. Like it's fewer books that last.

So from a business standpoint, I mean, this is why you look at Universal Music Group or Sony, like they're absolutely powerhouses of companies. It's because this media is built once, but it lives on basically for forever. which is really different than in comparisons like books. Like it's fewer books that last.

Music is kind of this thing that bridges generations, especially since it gets passed on from generation to generation.

Music is kind of this thing that bridges generations, especially since it gets passed on from generation to generation.