Cody Schneider

Music is kind of this thing that bridges generations, especially since it gets passed on from generation to generation.

Exactly. Exactly. It totally is. It totally is. So basically our strategy was like, let's get you as big as we can get you on streaming. And then we're going to wait till a label approaches you because there's this threshold right around 300,000 that labels will approach you. So 300,000 monthly listeners on Spotify a month.

Exactly. Exactly. It totally is. It totally is. So basically our strategy was like, let's get you as big as we can get you on streaming. And then we're going to wait till a label approaches you because there's this threshold right around 300,000 that labels will approach you. So 300,000 monthly listeners on Spotify a month.

Exactly. Exactly. It totally is. It totally is. So basically our strategy was like, let's get you as big as we can get you on streaming. And then we're going to wait till a label approaches you because there's this threshold right around 300,000 that labels will approach you. So 300,000 monthly listeners on Spotify a month.

And labels start to look at you because you're at a dollar amount where they realize that they can make money off of you, especially if they layer over like ad dollars and all of these other resources that they have available to them. So a label approached us. We then got him into a bidding war.

And labels start to look at you because you're at a dollar amount where they realize that they can make money off of you, especially if they layer over like ad dollars and all of these other resources that they have available to them. So a label approached us. We then got him into a bidding war.

And labels start to look at you because you're at a dollar amount where they realize that they can make money off of you, especially if they layer over like ad dollars and all of these other resources that they have available to them. So a label approached us. We then got him into a bidding war.

We flew out to Nashville and we just basically, you know, dog and pony showed him around to every label. He ended up signing with Sony Nashville. But I think that this same thing could be done at scale. And you go and you find these artists that, I mean, and there's millions of these musicians, right? Like they make great music, but they have no idea how to grow themselves.

We flew out to Nashville and we just basically, you know, dog and pony showed him around to every label. He ended up signing with Sony Nashville. But I think that this same thing could be done at scale. And you go and you find these artists that, I mean, and there's millions of these musicians, right? Like they make great music, but they have no idea how to grow themselves.

We flew out to Nashville and we just basically, you know, dog and pony showed him around to every label. He ended up signing with Sony Nashville. But I think that this same thing could be done at scale. And you go and you find these artists that, I mean, and there's millions of these musicians, right? Like they make great music, but they have no idea how to grow themselves.

And you go and you buy a percentage of their back catalog. So 20% as an example, right? And a lot of them are self-published. They use a service called DistroKid or CD Baby, which now some other parent company bought them. But basically, the cost to get these albums out the door is like five grand. A lot of the times, they're just doing it in their friend's basement.

And you go and you buy a percentage of their back catalog. So 20% as an example, right? And a lot of them are self-published. They use a service called DistroKid or CD Baby, which now some other parent company bought them. But basically, the cost to get these albums out the door is like five grand. A lot of the times, they're just doing it in their friend's basement.

And you go and you buy a percentage of their back catalog. So 20% as an example, right? And a lot of them are self-published. They use a service called DistroKid or CD Baby, which now some other parent company bought them. But basically, the cost to get these albums out the door is like five grand. A lot of the times, they're just doing it in their friend's basement.

But what you can see is that you can put a dollar into this thing. And hypothetically, you can make money off of that. for indefinitely into the future. So what this turns into is the exit strategy here.

But what you can see is that you can put a dollar into this thing. And hypothetically, you can make money off of that. for indefinitely into the future. So what this turns into is the exit strategy here.

But what you can see is that you can put a dollar into this thing. And hypothetically, you can make money off of that. for indefinitely into the future. So what this turns into is the exit strategy here.

And what I again found super interesting about this whole industry is that it functions a lot like software where you basically, if you own that percentage, the label wants to buy that back catalog. So they'll buy you out for that percentage value. And so you could have these mini exits, you could have these exits basically of all these people.

And what I again found super interesting about this whole industry is that it functions a lot like software where you basically, if you own that percentage, the label wants to buy that back catalog. So they'll buy you out for that percentage value. And so you could have these mini exits, you could have these exits basically of all these people.

And what I again found super interesting about this whole industry is that it functions a lot like software where you basically, if you own that percentage, the label wants to buy that back catalog. So they'll buy you out for that percentage value. And so you could have these mini exits, you could have these exits basically of all these people.

So if you got them over that threshold, over that tipping point, and like how I'd probably do this if I was going about it was like, I'd go and I'd find 10 musicians. I do this deal, this relationship with them. And then you figure out some type of structure where you're basically doing like a capital injection.