Cody Schneider

So it's the same thing. That is the play that you could do and then go and build these other companies, whether it's service businesses or any of the softwares that we're talking about on top of that. And you can zero to one these companies overnight without having to raise capital, without having to do any of this.

So it's the same thing. That is the play that you could do and then go and build these other companies, whether it's service businesses or any of the softwares that we're talking about on top of that. And you can zero to one these companies overnight without having to raise capital, without having to do any of this.

And this is really why I think that every company is turning into a media company is because it's economically more viable to do that than to do it in traditional ways.

And this is really why I think that every company is turning into a media company is because it's economically more viable to do that than to do it in traditional ways.

And this is really why I think that every company is turning into a media company is because it's economically more viable to do that than to do it in traditional ways.

Great question. I would look, you know, it depends on if you're established or not. For like an established company, you can probably look at your CPM or cost per click or whatever that structure is that you're basically selling advertising for currently. And then look at, okay, if I get these more, you know, these subs on, what's the cost per sub to add them to my list?

Great question. I would look, you know, it depends on if you're established or not. For like an established company, you can probably look at your CPM or cost per click or whatever that structure is that you're basically selling advertising for currently. And then look at, okay, if I get these more, you know, these subs on, what's the cost per sub to add them to my list?

Great question. I would look, you know, it depends on if you're established or not. For like an established company, you can probably look at your CPM or cost per click or whatever that structure is that you're basically selling advertising for currently. And then look at, okay, if I get these more, you know, these subs on, what's the cost per sub to add them to my list?

And then what's the payback period of acquiring those new people? Like how much more can I charge basically by getting them added to that list? The thing with this is that there's this tipping point that happens when you get a list to, you know, 1 million, 2 million, like these larger sizes where there's just so few lists. And this is actually how the podcast industry works, right?

And then what's the payback period of acquiring those new people? Like how much more can I charge basically by getting them added to that list? The thing with this is that there's this tipping point that happens when you get a list to, you know, 1 million, 2 million, like these larger sizes where there's just so few lists. And this is actually how the podcast industry works, right?

And then what's the payback period of acquiring those new people? Like how much more can I charge basically by getting them added to that list? The thing with this is that there's this tipping point that happens when you get a list to, you know, 1 million, 2 million, like these larger sizes where there's just so few lists. And this is actually how the podcast industry works, right?

Like there's so few podcasts that produce all of the downloads that naturally what occurs is that you have all, like basically all podcasts when they get to a size get approached by some type of media network for some type of relationship. like 80% of all downloads come from, you know, 5% of the shows or something absolutely ridiculous. Right.

Like there's so few podcasts that produce all of the downloads that naturally what occurs is that you have all, like basically all podcasts when they get to a size get approached by some type of media network for some type of relationship. like 80% of all downloads come from, you know, 5% of the shows or something absolutely ridiculous. Right.

Like there's so few podcasts that produce all of the downloads that naturally what occurs is that you have all, like basically all podcasts when they get to a size get approached by some type of media network for some type of relationship. like 80% of all downloads come from, you know, 5% of the shows or something absolutely ridiculous. Right.

And so it basically like it has to, they have to be rolled up into this, like, and that's how most companies, like if you look at like a PNG, right? Like that's how they want to buy media.

And so it basically like it has to, they have to be rolled up into this, like, and that's how most companies, like if you look at like a PNG, right? Like that's how they want to buy media.

And so it basically like it has to, they have to be rolled up into this, like, and that's how most companies, like if you look at like a PNG, right? Like that's how they want to buy media.

They want to go to a single like media buyer or whatever and say, Hey, you know, we're trying to do X and then they go and they find whatever, we'll say 200 shows that they buy ads across that are, you know, within their, their target psychographic or demographic. But,

They want to go to a single like media buyer or whatever and say, Hey, you know, we're trying to do X and then they go and they find whatever, we'll say 200 shows that they buy ads across that are, you know, within their, their target psychographic or demographic. But,

They want to go to a single like media buyer or whatever and say, Hey, you know, we're trying to do X and then they go and they find whatever, we'll say 200 shows that they buy ads across that are, you know, within their, their target psychographic or demographic. But,