Cody Schneider

To put like a number on it, like if you could get email subs for under a dollar a piece, like so say it's a 20,000 person newsletter and like it's an active newsletter, like we'll say it's like open rates are averaging, we'll say 50 plus percent. And, you know, CTRs are in the range of, let's say, you know, 7% or 10%. like if you get that 15 grand, like I think that's a good buy, right?

To put like a number on it, like if you could get email subs for under a dollar a piece, like so say it's a 20,000 person newsletter and like it's an active newsletter, like we'll say it's like open rates are averaging, we'll say 50 plus percent. And, you know, CTRs are in the range of, let's say, you know, 7% or 10%. like if you get that 15 grand, like I think that's a good buy, right?

To put like a number on it, like if you could get email subs for under a dollar a piece, like so say it's a 20,000 person newsletter and like it's an active newsletter, like we'll say it's like open rates are averaging, we'll say 50 plus percent. And, you know, CTRs are in the range of, let's say, you know, 7% or 10%. like if you get that 15 grand, like I think that's a good buy, right?

Like that's coming in at what, 75 cents an email. And that to me is something that like would be incredibly hard to create if you're trying to do traditional acquisition strategies, whether that's, you know, paid ads or like cross promotion of newsletters, et cetera. So I think that that is like, to me, the challenge and the thing that I don't know and the thing that like my friend doesn't know is,

Like that's coming in at what, 75 cents an email. And that to me is something that like would be incredibly hard to create if you're trying to do traditional acquisition strategies, whether that's, you know, paid ads or like cross promotion of newsletters, et cetera. So I think that that is like, to me, the challenge and the thing that I don't know and the thing that like my friend doesn't know is,

Like that's coming in at what, 75 cents an email. And that to me is something that like would be incredibly hard to create if you're trying to do traditional acquisition strategies, whether that's, you know, paid ads or like cross promotion of newsletters, et cetera. So I think that that is like, to me, the challenge and the thing that I don't know and the thing that like my friend doesn't know is,

How are they going to roll this up into a single newsletter? Because long-term, you don't want to write multiple newsletters, right? You want to write a single newsletter because it's just like build once. It's an operations cost, right? That game is you're beating up costs, right? It's like... So I think that it's really how cheaply can you make it?

How are they going to roll this up into a single newsletter? Because long-term, you don't want to write multiple newsletters, right? You want to write a single newsletter because it's just like build once. It's an operations cost, right? That game is you're beating up costs, right? It's like... So I think that it's really how cheaply can you make it?

How are they going to roll this up into a single newsletter? Because long-term, you don't want to write multiple newsletters, right? You want to write a single newsletter because it's just like build once. It's an operations cost, right? That game is you're beating up costs, right? It's like... So I think that it's really how cheaply can you make it?

And then like, how good are you at doing sales at scale? So I ended up meeting him because he's like insane at cold email, like at scale. Right. Because they are constantly selling companies to like basically buy ad space on the newsletter. And cold email is like one of the most effective ways to do that. Right. But yeah, it was a long-winded answer.

And then like, how good are you at doing sales at scale? So I ended up meeting him because he's like insane at cold email, like at scale. Right. Because they are constantly selling companies to like basically buy ad space on the newsletter. And cold email is like one of the most effective ways to do that. Right. But yeah, it was a long-winded answer.

And then like, how good are you at doing sales at scale? So I ended up meeting him because he's like insane at cold email, like at scale. Right. Because they are constantly selling companies to like basically buy ad space on the newsletter. And cold email is like one of the most effective ways to do that. Right. But yeah, it was a long-winded answer.

But I think if you get them under a dollar, that would probably, to me, make sense just based off of what I've seen within the market.

But I think if you get them under a dollar, that would probably, to me, make sense just based off of what I've seen within the market.

But I think if you get them under a dollar, that would probably, to me, make sense just based off of what I've seen within the market.

Totally. Totally. I think that this is the bigger trend that's happening in all business. Do you know Aero Electronics? I think we talked about them last time. $6 billion market cap. They've basically been rolling up like crazy. electronic components at magazines and blogs and like, you know, any like industry publications for the last 60 years. That's their whole strategy, right?

Totally. Totally. I think that this is the bigger trend that's happening in all business. Do you know Aero Electronics? I think we talked about them last time. $6 billion market cap. They've basically been rolling up like crazy. electronic components at magazines and blogs and like, you know, any like industry publications for the last 60 years. That's their whole strategy, right?

Totally. Totally. I think that this is the bigger trend that's happening in all business. Do you know Aero Electronics? I think we talked about them last time. $6 billion market cap. They've basically been rolling up like crazy. electronic components at magazines and blogs and like, you know, any like industry publications for the last 60 years. That's their whole strategy, right?

They're just a content machine and they're selling a commodity products. That's the only way that they can do this. And I think that this is going to become the standard. Like this is how I think about owned media. Right. It's like it's this long term investment that can never be taken away from you.

They're just a content machine and they're selling a commodity products. That's the only way that they can do this. And I think that this is going to become the standard. Like this is how I think about owned media. Right. It's like it's this long term investment that can never be taken away from you.