Cody Schneider

They're just a content machine and they're selling a commodity products. That's the only way that they can do this. And I think that this is going to become the standard. Like this is how I think about owned media. Right. It's like it's this long term investment that can never be taken away from you.

And like as this thing grows and if it lives on long enough, like the cost, the upfront cost of starting that thing approaches zero over time. Right. So it's like an infinitely decreasing curve because you're just like amortizing it over like as many as long as the existence of the company happens. I think the other piece too that people don't realize is that it's marketing leverage.

And like as this thing grows and if it lives on long enough, like the cost, the upfront cost of starting that thing approaches zero over time. Right. So it's like an infinitely decreasing curve because you're just like amortizing it over like as many as long as the existence of the company happens. I think the other piece too that people don't realize is that it's marketing leverage.

And like as this thing grows and if it lives on long enough, like the cost, the upfront cost of starting that thing approaches zero over time. Right. So it's like an infinitely decreasing curve because you're just like amortizing it over like as many as long as the existence of the company happens. I think the other piece too that people don't realize is that it's marketing leverage.

Like why does a HubSpot or any of these other companies like, you know, and this is something that I learned when I was at Rupa Health.

Like why does a HubSpot or any of these other companies like, you know, and this is something that I learned when I was at Rupa Health.

Like why does a HubSpot or any of these other companies like, you know, and this is something that I learned when I was at Rupa Health.

Like we saw that we grew this podcast that became like known within the industry and companies that previously would not even take a call with us were inbounding being like, yo, can we sponsor the podcast, which allows for us to create relationships with them and then cross sell them into like our services and get in deeper business relationships with them.

Like we saw that we grew this podcast that became like known within the industry and companies that previously would not even take a call with us were inbounding being like, yo, can we sponsor the podcast, which allows for us to create relationships with them and then cross sell them into like our services and get in deeper business relationships with them.

Like we saw that we grew this podcast that became like known within the industry and companies that previously would not even take a call with us were inbounding being like, yo, can we sponsor the podcast, which allows for us to create relationships with them and then cross sell them into like our services and get in deeper business relationships with them.

And that is something that's incredibly valuable that people don't talk about is that you can create leverage, especially as small companies. And this is why I tell every startup what you should do tomorrow is you basically scrape every person in your target audience. You cold email every one of them. You cold DM every one of them.

And that is something that's incredibly valuable that people don't talk about is that you can create leverage, especially as small companies. And this is why I tell every startup what you should do tomorrow is you basically scrape every person in your target audience. You cold email every one of them. You cold DM every one of them.

And that is something that's incredibly valuable that people don't talk about is that you can create leverage, especially as small companies. And this is why I tell every startup what you should do tomorrow is you basically scrape every person in your target audience. You cold email every one of them. You cold DM every one of them.

You import them into Facebook ads, Google ads, LinkedIn ads, and run display ads to them across all those places. You then take that email or anybody that signs up, you put them into an email nurture and then you go and you create a podcast that's about that specific target ICP and like name it something that's like as specific and direct to them as possible.

You import them into Facebook ads, Google ads, LinkedIn ads, and run display ads to them across all those places. You then take that email or anybody that signs up, you put them into an email nurture and then you go and you create a podcast that's about that specific target ICP and like name it something that's like as specific and direct to them as possible.

You import them into Facebook ads, Google ads, LinkedIn ads, and run display ads to them across all those places. You then take that email or anybody that signs up, you put them into an email nurture and then you go and you create a podcast that's about that specific target ICP and like name it something that's like as specific and direct to them as possible.

So like literally their job title podcast. And then you build a newsletter that promotes that show. And I've like literally seen this and done this with companies where it's like in 12 months, we can get them from like, nobody knows who they are to they're now at a conference and the founder is recognized by somebody, right? And like, that is what the power is with these things.

So like literally their job title podcast. And then you build a newsletter that promotes that show. And I've like literally seen this and done this with companies where it's like in 12 months, we can get them from like, nobody knows who they are to they're now at a conference and the founder is recognized by somebody, right? And like, that is what the power is with these things.

So like literally their job title podcast. And then you build a newsletter that promotes that show. And I've like literally seen this and done this with companies where it's like in 12 months, we can get them from like, nobody knows who they are to they're now at a conference and the founder is recognized by somebody, right? And like, that is what the power is with these things.

But the bigger kicker is then suddenly, okay, I want to go negotiate with a larger company in this space. And somebody who I have no business talking to is now coming to me basically with their hands out being like, yo, I want to get this from you. Like I, and they don't know how to do this. They do not know how to build digital media.