Cody Schneider

Yeah. Yeah. Yeah. So we built a software that does this called swell AI. That was like the whole point behind it. Cause I was doing this for companies and we saw the AI like progress that was happening. We're like, Oh, like I used to need a team of five people to accomplish this. Like I now do this, you know, one person who's cracked can handle this. Right.

It's just a VA over the top of this can do this. So yeah, You upload it, makes clips, writes your show notes, does all of the media assets that you would need or make. You take those, you go and you schedule them out across all the platforms that all of your customers are spending time online at. So whether that's LinkedIn or Instagram, whatever that is.

It's just a VA over the top of this can do this. So yeah, You upload it, makes clips, writes your show notes, does all of the media assets that you would need or make. You take those, you go and you schedule them out across all the platforms that all of your customers are spending time online at. So whether that's LinkedIn or Instagram, whatever that is.

It's just a VA over the top of this can do this. So yeah, You upload it, makes clips, writes your show notes, does all of the media assets that you would need or make. You take those, you go and you schedule them out across all the platforms that all of your customers are spending time online at. So whether that's LinkedIn or Instagram, whatever that is.

And you then can grow those media accounts. And so again, same thing, a bunch of tactical stuff you can do. Greg actually has a great video on this. I'm like, what are the opportunities on LinkedIn right now? Short form content is just blowing up. If you just take shorts that were working on like TikTok or Instagram reels and put them on LinkedIn, it will go viral.

And you then can grow those media accounts. And so again, same thing, a bunch of tactical stuff you can do. Greg actually has a great video on this. I'm like, what are the opportunities on LinkedIn right now? Short form content is just blowing up. If you just take shorts that were working on like TikTok or Instagram reels and put them on LinkedIn, it will go viral.

And you then can grow those media accounts. And so again, same thing, a bunch of tactical stuff you can do. Greg actually has a great video on this. I'm like, what are the opportunities on LinkedIn right now? Short form content is just blowing up. If you just take shorts that were working on like TikTok or Instagram reels and put them on LinkedIn, it will go viral.

I thought it was like really insightful. But the so that's a piece of it. Other tactical things that you can do on Instagram, you can run Instagram only ads with a call to action in the caption to follow this account for more content like this. Follow like at this account, like literally put the ad in there.

I thought it was like really insightful. But the so that's a piece of it. Other tactical things that you can do on Instagram, you can run Instagram only ads with a call to action in the caption to follow this account for more content like this. Follow like at this account, like literally put the ad in there.

I thought it was like really insightful. But the so that's a piece of it. Other tactical things that you can do on Instagram, you can run Instagram only ads with a call to action in the caption to follow this account for more content like this. Follow like at this account, like literally put the ad in there.

So when you do that, what it looks like from an ad standpoint, when it shows up on Instagram, you do it for impressions. So you're just going for as much reach as possible. we've done this where we did like basically us-based targeting. If the content resonates with the person, a certain percentage of them clicks the ad, they then go to the profile and they follow up.

So when you do that, what it looks like from an ad standpoint, when it shows up on Instagram, you do it for impressions. So you're just going for as much reach as possible. we've done this where we did like basically us-based targeting. If the content resonates with the person, a certain percentage of them clicks the ad, they then go to the profile and they follow up.

So when you do that, what it looks like from an ad standpoint, when it shows up on Instagram, you do it for impressions. So you're just going for as much reach as possible. we've done this where we did like basically us-based targeting. If the content resonates with the person, a certain percentage of them clicks the ad, they then go to the profile and they follow up.

Certain percentage follows the profile. So like, this is how we grew this like musicians. Instagram is entirely through that process. We were getting followers at one point at like 30 cents a piece. And so this is just this way where you can work back into the number. Like, Oh, I want to hit a hundred thousand followers on Instagram. We need to spend X amount of money.

Certain percentage follows the profile. So like, this is how we grew this like musicians. Instagram is entirely through that process. We were getting followers at one point at like 30 cents a piece. And so this is just this way where you can work back into the number. Like, Oh, I want to hit a hundred thousand followers on Instagram. We need to spend X amount of money.

Certain percentage follows the profile. So like, this is how we grew this like musicians. Instagram is entirely through that process. We were getting followers at one point at like 30 cents a piece. And so this is just this way where you can work back into the number. Like, Oh, I want to hit a hundred thousand followers on Instagram. We need to spend X amount of money.

Literally exactly what we did at Rupa, same strategy, grew that to 100,000. Why would you do that? What's the point of this? Why would I grow any of these other assets? I'm getting free impressions on those platforms the larger the account is, right? And this is all changing with short form social. We'll probably talk about that in consumer and what's happening there. But the same idea applies.

Literally exactly what we did at Rupa, same strategy, grew that to 100,000. Why would you do that? What's the point of this? Why would I grow any of these other assets? I'm getting free impressions on those platforms the larger the account is, right? And this is all changing with short form social. We'll probably talk about that in consumer and what's happening there. But the same idea applies.

Literally exactly what we did at Rupa, same strategy, grew that to 100,000. Why would you do that? What's the point of this? Why would I grow any of these other assets? I'm getting free impressions on those platforms the larger the account is, right? And this is all changing with short form social. We'll probably talk about that in consumer and what's happening there. But the same idea applies.

We're just trying to get something that we normally would have to pay for in the ad. We're trying to get it for free. And the closer your ad is to content on the platform, the less you're going to have to pay for it. That is going to be the overarching theme throughout all of this. Why do we try 100 different variations of the ad?