Cody Schneider

We're just trying to get something that we normally would have to pay for in the ad. We're trying to get it for free. And the closer your ad is to content on the platform, the less you're going to have to pay for it. That is going to be the overarching theme throughout all of this. Why do we try 100 different variations of the ad?

We're just trying to get something that we normally would have to pay for in the ad. We're trying to get it for free. And the closer your ad is to content on the platform, the less you're going to have to pay for it. That is going to be the overarching theme throughout all of this. Why do we try 100 different variations of the ad?

We're trying those 100 different variations because we're trying to identify the piece of content that doesn't feel like an ad. It feels like content, but it still accomplishes the goal that we're trying to get to happen, which is revenue in some form, you know, or some leading indicator of revenue in the future. So you build all these channels out and suddenly, you know, 12 months pass.

We're trying those 100 different variations because we're trying to identify the piece of content that doesn't feel like an ad. It feels like content, but it still accomplishes the goal that we're trying to get to happen, which is revenue in some form, you know, or some leading indicator of revenue in the future. So you build all these channels out and suddenly, you know, 12 months pass.

We're trying those 100 different variations because we're trying to identify the piece of content that doesn't feel like an ad. It feels like content, but it still accomplishes the goal that we're trying to get to happen, which is revenue in some form, you know, or some leading indicator of revenue in the future. So you build all these channels out and suddenly, you know, 12 months pass.

Let's break down what you've just done there. You've got this massive ad remarketing that's happening from everybody that touched the website. You also have top of funnel of those people coming in. You know, they're your target customer. You now have every one of those on an email list that you send out on a weekly basis because you're hosting the podcast.

Let's break down what you've just done there. You've got this massive ad remarketing that's happening from everybody that touched the website. You also have top of funnel of those people coming in. You know, they're your target customer. You now have every one of those on an email list that you send out on a weekly basis because you're hosting the podcast.

Let's break down what you've just done there. You've got this massive ad remarketing that's happening from everybody that touched the website. You also have top of funnel of those people coming in. You know, they're your target customer. You now have every one of those on an email list that you send out on a weekly basis because you're hosting the podcast.

You're running ads on the podcast that's promoting the show. You're negotiating better deals because you have this media on the podcast. You also have all of these social channels posting on a daily basis across all the platforms, showing up in the lives of your customer day after day, right? So combine all those things together and like,

You're running ads on the podcast that's promoting the show. You're negotiating better deals because you have this media on the podcast. You also have all of these social channels posting on a daily basis across all the platforms, showing up in the lives of your customer day after day, right? So combine all those things together and like,

You're running ads on the podcast that's promoting the show. You're negotiating better deals because you have this media on the podcast. You also have all of these social channels posting on a daily basis across all the platforms, showing up in the lives of your customer day after day, right? So combine all those things together and like,

I think it's just a lot of different things that are happening simultaneously. I left out a cold email in there that that part of it is actually critical. So I want to throw that back. But the challenge is like... There's just so many components that are going on. But in reality, it's like, this isn't hard stuff. It's just grindy stuff. Right. And like for most companies, like they don't want it.

I think it's just a lot of different things that are happening simultaneously. I left out a cold email in there that that part of it is actually critical. So I want to throw that back. But the challenge is like... There's just so many components that are going on. But in reality, it's like, this isn't hard stuff. It's just grindy stuff. Right. And like for most companies, like they don't want it.

I think it's just a lot of different things that are happening simultaneously. I left out a cold email in there that that part of it is actually critical. So I want to throw that back. But the challenge is like... There's just so many components that are going on. But in reality, it's like, this isn't hard stuff. It's just grindy stuff. Right. And like for most companies, like they don't want it.

Like they can't sit down and invest 12 months into this. Right. Like, and this is the job, like, you know, we do podcasting as a service. That's like one of our things. And like the first 90 days, nothing looks like it's happening. Like you're, you're just trusting the process, man. But then suddenly it's like, oh, we're at a 15K sub, like on our email list.

Like they can't sit down and invest 12 months into this. Right. Like, and this is the job, like, you know, we do podcasting as a service. That's like one of our things. And like the first 90 days, nothing looks like it's happening. Like you're, you're just trusting the process, man. But then suddenly it's like, oh, we're at a 15K sub, like on our email list.

Like they can't sit down and invest 12 months into this. Right. Like, and this is the job, like, you know, we do podcasting as a service. That's like one of our things. And like the first 90 days, nothing looks like it's happening. Like you're, you're just trusting the process, man. But then suddenly it's like, oh, we're at a 15K sub, like on our email list.

And like, I'm feeling a little bit something there, right? We're with the company, right? That we did some work, we've been doing work for for the last, I think we're at like 18 months with them. They have a list now of 130,000, okay? Every send that we do, it drives 10,000 clicks to their website. We do two sends a week. So in a month we drive, 40,000 clicks, or sorry, is that right? Yeah.

And like, I'm feeling a little bit something there, right? We're with the company, right? That we did some work, we've been doing work for for the last, I think we're at like 18 months with them. They have a list now of 130,000, okay? Every send that we do, it drives 10,000 clicks to their website. We do two sends a week. So in a month we drive, 40,000 clicks, or sorry, is that right? Yeah.

And like, I'm feeling a little bit something there, right? We're with the company, right? That we did some work, we've been doing work for for the last, I think we're at like 18 months with them. They have a list now of 130,000, okay? Every send that we do, it drives 10,000 clicks to their website. We do two sends a week. So in a month we drive, 40,000 clicks, or sorry, is that right? Yeah.