Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
No, we drive 80,000 clicks to their website from an email newsletter that costs us $450. And how much is a click worth to them, right? A click to them, they're in the life sciences category. They're paying $5 a click on LinkedIn to the same audience. So 80,000 clicks, I mean, we'll just round it up to 100,000, right? So you're paying $500,000 in clicks, is what you traditionally would pay.
No, we drive 80,000 clicks to their website from an email newsletter that costs us $450. And how much is a click worth to them, right? A click to them, they're in the life sciences category. They're paying $5 a click on LinkedIn to the same audience. So 80,000 clicks, I mean, we'll just round it up to 100,000, right? So you're paying $500,000 in clicks, is what you traditionally would pay.
No, we drive 80,000 clicks to their website from an email newsletter that costs us $450. And how much is a click worth to them, right? A click to them, they're in the life sciences category. They're paying $5 a click on LinkedIn to the same audience. So 80,000 clicks, I mean, we'll just round it up to 100,000, right? So you're paying $500,000 in clicks, is what you traditionally would pay.
You're paying $450 for that. It's a cent a click is basically what it's translating into. Insane. That's in 18 months, 18 months of running this. Are you kidding me? Why aren't like, why, why would you be doing anything else? This is the game. This is the, like, this is, this is the opportunity. And like, this is all evolving, right?
You're paying $450 for that. It's a cent a click is basically what it's translating into. Insane. That's in 18 months, 18 months of running this. Are you kidding me? Why aren't like, why, why would you be doing anything else? This is the game. This is the, like, this is, this is the opportunity. And like, this is all evolving, right?
You're paying $450 for that. It's a cent a click is basically what it's translating into. Insane. That's in 18 months, 18 months of running this. Are you kidding me? Why aren't like, why, why would you be doing anything else? This is the game. This is the, like, this is, this is the opportunity. And like, this is all evolving, right?
All of these like tactical things, but like all you have to do to be a part of this is just be a practitioner, like just do the work. And like, you're going to find these, these arbitrage. Also all of these people that are in this game, they also all share it. If they're actually good. Like I have friends that it's like, I'll just get a random call and it's like, cool. We crack Twitter ads.
All of these like tactical things, but like all you have to do to be a part of this is just be a practitioner, like just do the work. And like, you're going to find these, these arbitrage. Also all of these people that are in this game, they also all share it. If they're actually good. Like I have friends that it's like, I'll just get a random call and it's like, cool. We crack Twitter ads.
All of these like tactical things, but like all you have to do to be a part of this is just be a practitioner, like just do the work. And like, you're going to find these, these arbitrage. Also all of these people that are in this game, they also all share it. If they're actually good. Like I have friends that it's like, I'll just get a random call and it's like, cool. We crack Twitter ads.
Like, here's what we're doing. And it's like, what have you seen, right? Like I have multiple, and it's because there's so few people that are doing this. I have a friend right now. He's growth hacking, basically a blog for a startup.
Like, here's what we're doing. And it's like, what have you seen, right? Like I have multiple, and it's because there's so few people that are doing this. I have a friend right now. He's growth hacking, basically a blog for a startup.
Like, here's what we're doing. And it's like, what have you seen, right? Like I have multiple, and it's because there's so few people that are doing this. I have a friend right now. He's growth hacking, basically a blog for a startup.
They're in a traditional category, like one of the big 10 software categories think, you know, anything that like Adobe or Microsoft or, you know, any of these like old traditional software companies or All right, so there's like nobody that he knows that's doing this. I don't really know anybody else that's doing versions of this, right?
They're in a traditional category, like one of the big 10 software categories think, you know, anything that like Adobe or Microsoft or, you know, any of these like old traditional software companies or All right, so there's like nobody that he knows that's doing this. I don't really know anybody else that's doing versions of this, right?
They're in a traditional category, like one of the big 10 software categories think, you know, anything that like Adobe or Microsoft or, you know, any of these like old traditional software companies or All right, so there's like nobody that he knows that's doing this. I don't really know anybody else that's doing versions of this, right?
But they just took their traffic from like, I mean, we helped on the design of kind of what their whole tactical, like what they were gonna do from their content strategy to do this, but they took their traffic from a thousand clicks a month up to 250,000 clicks a month in under six months. I mean, so the opportunities change, but it's a lot of the same tricks, right?
But they just took their traffic from like, I mean, we helped on the design of kind of what their whole tactical, like what they were gonna do from their content strategy to do this, but they took their traffic from a thousand clicks a month up to 250,000 clicks a month in under six months. I mean, so the opportunities change, but it's a lot of the same tricks, right?
But they just took their traffic from like, I mean, we helped on the design of kind of what their whole tactical, like what they were gonna do from their content strategy to do this, but they took their traffic from a thousand clicks a month up to 250,000 clicks a month in under six months. I mean, so the opportunities change, but it's a lot of the same tricks, right?
It's like a lot of the same like fundamentals that are being applied there. And like, we didn't even, I'm talking about the media stuff. We didn't even talk about like the organic plays that you can do, all the social stuff that you can do on YouTube. You can layer all of these pieces on, but like when you have this long form, like source material,
It's like a lot of the same like fundamentals that are being applied there. And like, we didn't even, I'm talking about the media stuff. We didn't even talk about like the organic plays that you can do, all the social stuff that you can do on YouTube. You can layer all of these pieces on, but like when you have this long form, like source material,