Cody Schneider

It's like a lot of the same like fundamentals that are being applied there. And like, we didn't even, I'm talking about the media stuff. We didn't even talk about like the organic plays that you can do, all the social stuff that you can do on YouTube. You can layer all of these pieces on, but like when you have this long form, like source material,

Also like your podcast is probably the biggest driver of your inbound leads now, right? Like just, is it just from like a trust standpoint? And the only reason I say this is like, if I have somebody sit down with me for an hour a week and they listen to me talk for an hour a week for two months, like they just spent eight hours with me asynchronously.

Also like your podcast is probably the biggest driver of your inbound leads now, right? Like just, is it just from like a trust standpoint? And the only reason I say this is like, if I have somebody sit down with me for an hour a week and they listen to me talk for an hour a week for two months, like they just spent eight hours with me asynchronously.

Also like your podcast is probably the biggest driver of your inbound leads now, right? Like just, is it just from like a trust standpoint? And the only reason I say this is like, if I have somebody sit down with me for an hour a week and they listen to me talk for an hour a week for two months, like they just spent eight hours with me asynchronously.

And I'm not saying the product isn't critical.

And I'm not saying the product isn't critical.

And I'm not saying the product isn't critical.

But like bad product is, It wins all the time because it has better marketing, right? So if you have a good product and good marketing on top of it, like you're going to, there's no way you're not going to win.

But like bad product is, It wins all the time because it has better marketing, right? So if you have a good product and good marketing on top of it, like you're going to, there's no way you're not going to win.

But like bad product is, It wins all the time because it has better marketing, right? So if you have a good product and good marketing on top of it, like you're going to, there's no way you're not going to win.

Mental real estate. And there's no way that they're gonna ever, like somebody's, it's gonna be so hard for them to remove you from that part of their mind, right? Like name three chapstick brands for me, like three like lip balm brands. Dude, to be honest, I've never put on chapstick in my life.

Mental real estate. And there's no way that they're gonna ever, like somebody's, it's gonna be so hard for them to remove you from that part of their mind, right? Like name three chapstick brands for me, like three like lip balm brands. Dude, to be honest, I've never put on chapstick in my life.

Mental real estate. And there's no way that they're gonna ever, like somebody's, it's gonna be so hard for them to remove you from that part of their mind, right? Like name three chapstick brands for me, like three like lip balm brands. Dude, to be honest, I've never put on chapstick in my life.

No, but so most people, they only designate so much space in their mind for a brand category, right? Like a lot of the times it's like two to three brands is all they're going to give. So you're fighting over that space, right? And so that's why like people will go and they're like, oh, we have to, why did HubSpot invest in inventing a new category inbound marketing?

No, but so most people, they only designate so much space in their mind for a brand category, right? Like a lot of the times it's like two to three brands is all they're going to give. So you're fighting over that space, right? And so that's why like people will go and they're like, oh, we have to, why did HubSpot invest in inventing a new category inbound marketing?

No, but so most people, they only designate so much space in their mind for a brand category, right? Like a lot of the times it's like two to three brands is all they're going to give. So you're fighting over that space, right? And so that's why like people will go and they're like, oh, we have to, why did HubSpot invest in inventing a new category inbound marketing?

Why did they call it inbound marketing? It's because nobody else is going to be able to ever unlodge them from this idea. They created new mental real estate in the mind. But people are like, yeah, yeah, yeah, I'm going to do that. It costs so much money to do that. It is so hard. What's way easier is find an idea that people already have that's common.

Why did they call it inbound marketing? It's because nobody else is going to be able to ever unlodge them from this idea. They created new mental real estate in the mind. But people are like, yeah, yeah, yeah, I'm going to do that. It costs so much money to do that. It is so hard. What's way easier is find an idea that people already have that's common.

Why did they call it inbound marketing? It's because nobody else is going to be able to ever unlodge them from this idea. They created new mental real estate in the mind. But people are like, yeah, yeah, yeah, I'm going to do that. It costs so much money to do that. It is so hard. What's way easier is find an idea that people already have that's common.

You attach yourself to it and you cannibalize it and you're going to make it evolve into a new thing. You can always morph it into something else, but it's very hard to make new space in somebody's mind.