Cody Schneider

You attach yourself to it and you cannibalize it and you're going to make it evolve into a new thing. You can always morph it into something else, but it's very hard to make new space in somebody's mind.

You attach yourself to it and you cannibalize it and you're going to make it evolve into a new thing. You can always morph it into something else, but it's very hard to make new space in somebody's mind.

What is it again? Pro tip. Don't do, don't do D to C. No, I, I, You have to be unbelievable at marketing to win in consumer. It's just so much more competitive and the biology and the mechanics of it function differently. You just- But if you win at consumer, there's nothing better. Oh, 100%. I mean, I think everybody wants it too.

What is it again? Pro tip. Don't do, don't do D to C. No, I, I, You have to be unbelievable at marketing to win in consumer. It's just so much more competitive and the biology and the mechanics of it function differently. You just- But if you win at consumer, there's nothing better. Oh, 100%. I mean, I think everybody wants it too.

What is it again? Pro tip. Don't do, don't do D to C. No, I, I, You have to be unbelievable at marketing to win in consumer. It's just so much more competitive and the biology and the mechanics of it function differently. You just- But if you win at consumer, there's nothing better. Oh, 100%. I mean, I think everybody wants it too.

Like I've, you know, there's this part of me that's like, it's like an ego trip, you know? Like until you've done it and like had some success in it, like are you even, you know, pro? Like are you even playing pro ball? Totally. It's like the boss level. Yeah, 100%. But anyway, so consumer, different animal. The biggest thing, and like right now, I feel like the game has entirely changed.

Like I've, you know, there's this part of me that's like, it's like an ego trip, you know? Like until you've done it and like had some success in it, like are you even, you know, pro? Like are you even playing pro ball? Totally. It's like the boss level. Yeah, 100%. But anyway, so consumer, different animal. The biggest thing, and like right now, I feel like the game has entirely changed.

Like I've, you know, there's this part of me that's like, it's like an ego trip, you know? Like until you've done it and like had some success in it, like are you even, you know, pro? Like are you even playing pro ball? Totally. It's like the boss level. Yeah, 100%. But anyway, so consumer, different animal. The biggest thing, and like right now, I feel like the game has entirely changed.

But what we're seeing to be successful, there's some crossover. First thing that you do, like... You need to have a huge TAM, right? Total, like, you know, huge total addressable market that you can go after.

But what we're seeing to be successful, there's some crossover. First thing that you do, like... You need to have a huge TAM, right? Total, like, you know, huge total addressable market that you can go after.

But what we're seeing to be successful, there's some crossover. First thing that you do, like... You need to have a huge TAM, right? Total, like, you know, huge total addressable market that you can go after.

That's the only way that consumer works because you have to make content that is going to be like broad enough that like a large enough part, like subset of the population can basically be targeted through it. So for example, like we're doing this app in women's health space. They're like one in three women have this problem. And so like, we can just target like all women, right?

That's the only way that consumer works because you have to make content that is going to be like broad enough that like a large enough part, like subset of the population can basically be targeted through it. So for example, like we're doing this app in women's health space. They're like one in three women have this problem. And so like, we can just target like all women, right?

That's the only way that consumer works because you have to make content that is going to be like broad enough that like a large enough part, like subset of the population can basically be targeted through it. So for example, like we're doing this app in women's health space. They're like one in three women have this problem. And so like, we can just target like all women, right?

And you know, 30% of them have that issue. And like what we're seeing with this is like right now we're getting ebook downloads at like 40 cents. It's crazy. Right. And we can work our way back into this whole thing. And then we upsell into this product. But, and you can use AI to create ebook. A hundred percent. Yeah. A hundred percent. And write these.

And you know, 30% of them have that issue. And like what we're seeing with this is like right now we're getting ebook downloads at like 40 cents. It's crazy. Right. And we can work our way back into this whole thing. And then we upsell into this product. But, and you can use AI to create ebook. A hundred percent. Yeah. A hundred percent. And write these.

And you know, 30% of them have that issue. And like what we're seeing with this is like right now we're getting ebook downloads at like 40 cents. It's crazy. Right. And we can work our way back into this whole thing. And then we upsell into this product. But, and you can use AI to create ebook. A hundred percent. Yeah. A hundred percent. And write these.

It's so like, but the challenge is again, finding these seams that are able to be

It's so like, but the challenge is again, finding these seams that are able to be

It's so like, but the challenge is again, finding these seams that are able to be