Cody Schneider

And so how you build that mass is through content and through really just like marketing everywhere that your customer is showing up there in some form and content is typically the vehicle for that. And so like, when you're a small company, when you're just starting out and like, I get this conversation, I have this conversation a lot with startups, like where should I market?

And there's like two different paths. Like if you're bootstrapped, it's like, okay, you, everybody has resources, time, money, money, and mental energy. And the resources that you have are dependent, you know, they're different depending on if you're funded or if you're not. You're funded, you have a ton of money, you have a ton of time and you have a ton of resources.

And there's like two different paths. Like if you're bootstrapped, it's like, okay, you, everybody has resources, time, money, money, and mental energy. And the resources that you have are dependent, you know, they're different depending on if you're funded or if you're not. You're funded, you have a ton of money, you have a ton of time and you have a ton of resources.

And there's like two different paths. Like if you're bootstrapped, it's like, okay, you, everybody has resources, time, money, money, and mental energy. And the resources that you have are dependent, you know, they're different depending on if you're funded or if you're not. You're funded, you have a ton of money, you have a ton of time and you have a ton of resources.

So you, when they ask that question, like, where should I be? It's like everywhere. You should be everywhere. That is why you raise money. That's the whole point of this. Your bootstrapping is totally different. You probably have a lot of time. You probably have no money and you probably have a lot of mental energy.

So you, when they ask that question, like, where should I be? It's like everywhere. You should be everywhere. That is why you raise money. That's the whole point of this. Your bootstrapping is totally different. You probably have a lot of time. You probably have no money and you probably have a lot of mental energy.

So you, when they ask that question, like, where should I be? It's like everywhere. You should be everywhere. That is why you raise money. That's the whole point of this. Your bootstrapping is totally different. You probably have a lot of time. You probably have no money and you probably have a lot of mental energy.

And then like as the companies evolve and they scale up, all those resources change. But to get back to like building out the actual brand, like how do you make a brand famous in 12 months to the target audience? It's by building, again, this mass. When you're starting out, you're the small spec. And imagine a comet is a customer and they're flying by, right?

And then like as the companies evolve and they scale up, all those resources change. But to get back to like building out the actual brand, like how do you make a brand famous in 12 months to the target audience? It's by building, again, this mass. When you're starting out, you're the small spec. And imagine a comet is a customer and they're flying by, right?

And then like as the companies evolve and they scale up, all those resources change. But to get back to like building out the actual brand, like how do you make a brand famous in 12 months to the target audience? It's by building, again, this mass. When you're starting out, you're the small spec. And imagine a comet is a customer and they're flying by, right?

You have no influence on them flying by, right? But the bigger you get, the more mass you build. And this can be applied at the local business level. This can be applied at the B2B level. This can be applied at the consumer level. What happens is you get more people that get sucked into that orbit of that planet that you're building, right?

You have no influence on them flying by, right? But the bigger you get, the more mass you build. And this can be applied at the local business level. This can be applied at the B2B level. This can be applied at the consumer level. What happens is you get more people that get sucked into that orbit of that planet that you're building, right?

You have no influence on them flying by, right? But the bigger you get, the more mass you build. And this can be applied at the local business level. This can be applied at the B2B level. This can be applied at the consumer level. What happens is you get more people that get sucked into that orbit of that planet that you're building, right?

and they get in rotation and as they get in rotation then you have more touchdowns that occur the touchdown that turns into revenue it creates this growth flywheel where you build more mass through the revenue that you generated because you reinvest back into the growth of the company and again i think that this is a better way to think about how we portray how people actually make purchasing decisions it's not this like they enter the funnel and they come out the end of it like nobody actually buys things like that right well i think

and they get in rotation and as they get in rotation then you have more touchdowns that occur the touchdown that turns into revenue it creates this growth flywheel where you build more mass through the revenue that you generated because you reinvest back into the growth of the company and again i think that this is a better way to think about how we portray how people actually make purchasing decisions it's not this like they enter the funnel and they come out the end of it like nobody actually buys things like that right well i think

and they get in rotation and as they get in rotation then you have more touchdowns that occur the touchdown that turns into revenue it creates this growth flywheel where you build more mass through the revenue that you generated because you reinvest back into the growth of the company and again i think that this is a better way to think about how we portray how people actually make purchasing decisions it's not this like they enter the funnel and they come out the end of it like nobody actually buys things like that right well i think

Totally. Yeah. They go out of it and then they come back and maybe they shop around. I mean, how many times have you like not thought about something for six weeks and then you come back and you buy that thing? But yeah, you probably saw three ads. You touched a newsletter that had an ad in it. And then maybe you saw a billboard, you know, and a friend talked about it through word of mouth.

Totally. Yeah. They go out of it and then they come back and maybe they shop around. I mean, how many times have you like not thought about something for six weeks and then you come back and you buy that thing? But yeah, you probably saw three ads. You touched a newsletter that had an ad in it. And then maybe you saw a billboard, you know, and a friend talked about it through word of mouth.

Totally. Yeah. They go out of it and then they come back and maybe they shop around. I mean, how many times have you like not thought about something for six weeks and then you come back and you buy that thing? But yeah, you probably saw three ads. You touched a newsletter that had an ad in it. And then maybe you saw a billboard, you know, and a friend talked about it through word of mouth.

It could be years later. It could be years later, depending on like how big the purchasing, like, you know, the product is. And typically like it's a longer cycle for how much money is going to be deployed with that purchase. So I worked in the manufacturing industry at one point, like doing marketing for like doors and windows and like those types of companies.