Cody Schneider

It could be years later. It could be years later, depending on like how big the purchasing, like, you know, the product is. And typically like it's a longer cycle for how much money is going to be deployed with that purchase. So I worked in the manufacturing industry at one point, like doing marketing for like doors and windows and like those types of companies.

It could be years later. It could be years later, depending on like how big the purchasing, like, you know, the product is. And typically like it's a longer cycle for how much money is going to be deployed with that purchase. So I worked in the manufacturing industry at one point, like doing marketing for like doors and windows and like those types of companies.

Like we're talking about like, you know, a hotel group buying 2000 shower bases for a hotel that they're building, right? Like that purchasing decision is a five-year period. Like how are you influencing them over that entire like cycle? And I think that this is the way to think about it where, I mean, that's on a funnel, right? That's not how this is working.

Like we're talking about like, you know, a hotel group buying 2000 shower bases for a hotel that they're building, right? Like that purchasing decision is a five-year period. Like how are you influencing them over that entire like cycle? And I think that this is the way to think about it where, I mean, that's on a funnel, right? That's not how this is working.

Like we're talking about like, you know, a hotel group buying 2000 shower bases for a hotel that they're building, right? Like that purchasing decision is a five-year period. Like how are you influencing them over that entire like cycle? And I think that this is the way to think about it where, I mean, that's on a funnel, right? That's not how this is working.

Like you're, you're, you're creating, it's almost this like one to many relationship, but you have to do that over a long cycle. And then how do you do that at scale? How do you actually make it so that it's consistent? And I think the other component of this is like, when you think about a funnel, like people think about it, like,

Like you're, you're, you're creating, it's almost this like one to many relationship, but you have to do that over a long cycle. And then how do you do that at scale? How do you actually make it so that it's consistent? And I think the other component of this is like, when you think about a funnel, like people think about it, like,

Like you're, you're, you're creating, it's almost this like one to many relationship, but you have to do that over a long cycle. And then how do you do that at scale? How do you actually make it so that it's consistent? And I think the other component of this is like, when you think about a funnel, like people think about it, like,

A lot of marketing is thought about as a campaign, which is actually a holdover from the war, right? All these dudes came back from World War II and they had campaigns where you started an action and then you ended it. That's a campaign. That is where the word literally comes from. You literally defeated the enemy. Yes, exactly. And that is where that comes from. That idea, it stems from that.

A lot of marketing is thought about as a campaign, which is actually a holdover from the war, right? All these dudes came back from World War II and they had campaigns where you started an action and then you ended it. That's a campaign. That is where the word literally comes from. You literally defeated the enemy. Yes, exactly. And that is where that comes from. That idea, it stems from that.

A lot of marketing is thought about as a campaign, which is actually a holdover from the war, right? All these dudes came back from World War II and they had campaigns where you started an action and then you ended it. That's a campaign. That is where the word literally comes from. You literally defeated the enemy. Yes, exactly. And that is where that comes from. That idea, it stems from that.

They brought it into advertising, right? That's not how the world works anymore. You don't start and stop. You didn't do marketing, you're marketing. Like you're constantly doing marketing. And I think that if you think about it in that way, then that requires you to think about, okay, well, if I'm constantly making things that are adding mass to this object or this company that I'm building,

They brought it into advertising, right? That's not how the world works anymore. You don't start and stop. You didn't do marketing, you're marketing. Like you're constantly doing marketing. And I think that if you think about it in that way, then that requires you to think about, okay, well, if I'm constantly making things that are adding mass to this object or this company that I'm building,

They brought it into advertising, right? That's not how the world works anymore. You don't start and stop. You didn't do marketing, you're marketing. Like you're constantly doing marketing. And I think that if you think about it in that way, then that requires you to think about, okay, well, if I'm constantly making things that are adding mass to this object or this company that I'm building,

It shifts your mindset of how we actually market companies. I don't start and stop a thing. I'm continuously running ads and testing what ads are getting the cheapest CPC that is going to create the most impact, the most signups, the most conversion events for whatever the thing is that I'm building in marketing.

It shifts your mindset of how we actually market companies. I don't start and stop a thing. I'm continuously running ads and testing what ads are getting the cheapest CPC that is going to create the most impact, the most signups, the most conversion events for whatever the thing is that I'm building in marketing.

It shifts your mindset of how we actually market companies. I don't start and stop a thing. I'm continuously running ads and testing what ads are getting the cheapest CPC that is going to create the most impact, the most signups, the most conversion events for whatever the thing is that I'm building in marketing.

I think it has to be thought like that. And like, that's the whole point. The only thing that isn't like this is really email and digital.

I think it has to be thought like that. And like, that's the whole point. The only thing that isn't like this is really email and digital.

I think it has to be thought like that. And like, that's the whole point. The only thing that isn't like this is really email and digital.