Cody Schneider

It is like the only thing that once you hit send, you can't take back. Everything else, pretty malleable. You can always adjust it. Email is the only thing that we have. And we have, you know, internal processes where it's like, Our rule is three people have to touch the copy before it's sent. Like three people have to proof it basically so that we get like, you know, is this just checks, right?

It is like the only thing that once you hit send, you can't take back. Everything else, pretty malleable. You can always adjust it. Email is the only thing that we have. And we have, you know, internal processes where it's like, Our rule is three people have to touch the copy before it's sent. Like three people have to proof it basically so that we get like, you know, is this just checks, right?

It is like the only thing that once you hit send, you can't take back. Everything else, pretty malleable. You can always adjust it. Email is the only thing that we have. And we have, you know, internal processes where it's like, Our rule is three people have to touch the copy before it's sent. Like three people have to proof it basically so that we get like, you know, is this just checks, right?

Because we can't take that back. But that's one of the few things that you can't, you know, you can't take back in this digital realm. So with that in mind, it's like, okay, well, how do I do more? And I think that's the game that's happening. Like if you look at short form social right now, This is the game. Like I just got off a call with like a TikTok shop agency owner.

Because we can't take that back. But that's one of the few things that you can't, you know, you can't take back in this digital realm. So with that in mind, it's like, okay, well, how do I do more? And I think that's the game that's happening. Like if you look at short form social right now, This is the game. Like I just got off a call with like a TikTok shop agency owner.

Because we can't take that back. But that's one of the few things that you can't, you know, you can't take back in this digital realm. So with that in mind, it's like, okay, well, how do I do more? And I think that's the game that's happening. Like if you look at short form social right now, This is the game. Like I just got off a call with like a TikTok shop agency owner.

And she's like, yeah, like literally all we're thinking about is volume. Like the best affiliates that we're working with, they're doing like, you know, 10X videos that the lower performing affiliates are. Because it's just a surface area game. Like if I do, you know, thinking about it as a batting average, like if I hit 300, right? Which is like decent.

And she's like, yeah, like literally all we're thinking about is volume. Like the best affiliates that we're working with, they're doing like, you know, 10X videos that the lower performing affiliates are. Because it's just a surface area game. Like if I do, you know, thinking about it as a batting average, like if I hit 300, right? Which is like decent.

And she's like, yeah, like literally all we're thinking about is volume. Like the best affiliates that we're working with, they're doing like, you know, 10X videos that the lower performing affiliates are. Because it's just a surface area game. Like if I do, you know, thinking about it as a batting average, like if I hit 300, right? Which is like decent.

And I go up to the plate, but I only swing once. Like strong likelihood, I don't even touch the ball. But if I swing 10 times, I get on base, right? And it's the same idea with the amount of content, the amount of stuff that we're doing. And I think that there's this,

And I go up to the plate, but I only swing once. Like strong likelihood, I don't even touch the ball. But if I swing 10 times, I get on base, right? And it's the same idea with the amount of content, the amount of stuff that we're doing. And I think that there's this,

And I go up to the plate, but I only swing once. Like strong likelihood, I don't even touch the ball. But if I swing 10 times, I get on base, right? And it's the same idea with the amount of content, the amount of stuff that we're doing. And I think that there's this,

even in the digital space, a shift that's like starting to happen in people's, like if you talk to older brands, they're like, no, we only have one Instagram account. It's like, that's old school at this point. That is like an old way to think about how this should actually be done. Like we publish, you know, a blog post a week. Like, are you kidding me? What's a blog post? It's crazy, man.

even in the digital space, a shift that's like starting to happen in people's, like if you talk to older brands, they're like, no, we only have one Instagram account. It's like, that's old school at this point. That is like an old way to think about how this should actually be done. Like we publish, you know, a blog post a week. Like, are you kidding me? What's a blog post? It's crazy, man.

even in the digital space, a shift that's like starting to happen in people's, like if you talk to older brands, they're like, no, we only have one Instagram account. It's like, that's old school at this point. That is like an old way to think about how this should actually be done. Like we publish, you know, a blog post a week. Like, are you kidding me? What's a blog post? It's crazy, man.

So yeah.

So yeah.

So yeah.

Do you want to start with B2B or consumer?

Do you want to start with B2B or consumer?