Cody Schneider

Do you want to start with B2B or consumer?

Yeah. So let's start with B2B. So how do you grow a B2B company? Framework that I use is pretty straightforward and it's evolving always, but this is like, you know, the tactical things that you can try to do. So first off, smaller target audience. So it's a lot of the times it's like 50,000 people that you're trying to get in front of.

Yeah. So let's start with B2B. So how do you grow a B2B company? Framework that I use is pretty straightforward and it's evolving always, but this is like, you know, the tactical things that you can try to do. So first off, smaller target audience. So it's a lot of the times it's like 50,000 people that you're trying to get in front of.

Yeah. So let's start with B2B. So how do you grow a B2B company? Framework that I use is pretty straightforward and it's evolving always, but this is like, you know, the tactical things that you can try to do. So first off, smaller target audience. So it's a lot of the times it's like 50,000 people that you're trying to get in front of.

So first thing, go scrape every one of their emails and you can use tools. You know, there's thousands of these out there. I mean, you can just use LinkedIn if you really want to, but you can go use something like Apollo.io. I think it's like $99 a month to extract like 10,000 emails out of it. It's absolutely crazy. You can do the filtering that you need for the industry.

So first thing, go scrape every one of their emails and you can use tools. You know, there's thousands of these out there. I mean, you can just use LinkedIn if you really want to, but you can go use something like Apollo.io. I think it's like $99 a month to extract like 10,000 emails out of it. It's absolutely crazy. You can do the filtering that you need for the industry.

So first thing, go scrape every one of their emails and you can use tools. You know, there's thousands of these out there. I mean, you can just use LinkedIn if you really want to, but you can go use something like Apollo.io. I think it's like $99 a month to extract like 10,000 emails out of it. It's absolutely crazy. You can do the filtering that you need for the industry.

Once you have those emails, at that point, you've identified really your customers. Now it's like, how do I get in front of them? Every place they spend like time online. and also in the physical space.

Once you have those emails, at that point, you've identified really your customers. Now it's like, how do I get in front of them? Every place they spend like time online. and also in the physical space.

Once you have those emails, at that point, you've identified really your customers. Now it's like, how do I get in front of them? Every place they spend like time online. and also in the physical space.

So I'm just gonna like run through all the things that I've seen work in the past and people can pull out the different plays from this playbook that also all add to the same idea of like, how do I like make this company famous within this category? So you take those emails, I would first go and I would import them into Google ads.

So I'm just gonna like run through all the things that I've seen work in the past and people can pull out the different plays from this playbook that also all add to the same idea of like, how do I like make this company famous within this category? So you take those emails, I would first go and I would import them into Google ads.

So I'm just gonna like run through all the things that I've seen work in the past and people can pull out the different plays from this playbook that also all add to the same idea of like, how do I like make this company famous within this category? So you take those emails, I would first go and I would import them into Google ads.

I would import them into Facebook ads, LinkedIn ads, any of the places that people are spending time online. You do a customer match list. It's gonna find, it depends on the channel, but like Facebook ads, as an example, you're gonna find probably like 30 to 40% of those emails get matched. So it's not the whole list that you pulled, But it's still a percentage of them.

I would import them into Facebook ads, LinkedIn ads, any of the places that people are spending time online. You do a customer match list. It's gonna find, it depends on the channel, but like Facebook ads, as an example, you're gonna find probably like 30 to 40% of those emails get matched. So it's not the whole list that you pulled, But it's still a percentage of them.

I would import them into Facebook ads, LinkedIn ads, any of the places that people are spending time online. You do a customer match list. It's gonna find, it depends on the channel, but like Facebook ads, as an example, you're gonna find probably like 30 to 40% of those emails get matched. So it's not the whole list that you pulled, But it's still a percentage of them.

So then you go, you can run ads to those people. So you turn on ads, they're running indefinitely in the background. At this point, I would do UGC AI avatar ads. That's like talking to the pain points that they're experiencing.

So then you go, you can run ads to those people. So you turn on ads, they're running indefinitely in the background. At this point, I would do UGC AI avatar ads. That's like talking to the pain points that they're experiencing.

So then you go, you can run ads to those people. So you turn on ads, they're running indefinitely in the background. At this point, I would do UGC AI avatar ads. That's like talking to the pain points that they're experiencing.

Like what tools do you use? Yeah. So the tools that we're using right now is, hey, Jen, just because the quality is the best. I personally, as like the founder, go make a version of yourself that's showing up in these ads because you're going to make yourself famous through these ads to your target audience. Right. And so like make a digital clone of yourself. So hey, Jen is the avatar.