Cody Schneider

Like what tools do you use? Yeah. So the tools that we're using right now is, hey, Jen, just because the quality is the best. I personally, as like the founder, go make a version of yourself that's showing up in these ads because you're going to make yourself famous through these ads to your target audience. Right. And so like make a digital clone of yourself. So hey, Jen is the avatar.

Like what tools do you use? Yeah. So the tools that we're using right now is, hey, Jen, just because the quality is the best. I personally, as like the founder, go make a version of yourself that's showing up in these ads because you're going to make yourself famous through these ads to your target audience. Right. And so like make a digital clone of yourself. So hey, Jen is the avatar.

Use 11 labs as the voice. That's just what we're seeing be the best currently. And then do like 100 different variations of this ad. So talking, you know, different hooks, different settings, different backgrounds, different content, different pain points that you're hitting.

Use 11 labs as the voice. That's just what we're seeing be the best currently. And then do like 100 different variations of this ad. So talking, you know, different hooks, different settings, different backgrounds, different content, different pain points that you're hitting.

Use 11 labs as the voice. That's just what we're seeing be the best currently. And then do like 100 different variations of this ad. So talking, you know, different hooks, different settings, different backgrounds, different content, different pain points that you're hitting.

you run all those ads against each other, and then based off of what is the best performing, so the lowest CPC typically, you're gonna then allocate all of your ad budget there, right? So say 80% goes to those best performing, 20% is always running in the background doing testing. As soon as you find a better performing variant, put that into the better for, to the, to the campaign that has 80%.

you run all those ads against each other, and then based off of what is the best performing, so the lowest CPC typically, you're gonna then allocate all of your ad budget there, right? So say 80% goes to those best performing, 20% is always running in the background doing testing. As soon as you find a better performing variant, put that into the better for, to the, to the campaign that has 80%.

you run all those ads against each other, and then based off of what is the best performing, so the lowest CPC typically, you're gonna then allocate all of your ad budget there, right? So say 80% goes to those best performing, 20% is always running in the background doing testing. As soon as you find a better performing variant, put that into the better for, to the, to the campaign that has 80%.

So this is just like a classic, like alpha beta, the campaign is what they would call it structure. We were having something that's always in testing. And the majority of that, that spend is going to that, that best performer. So what if you don't want to be famous? Yeah, I mean, that's fine, right? I think you can still run ads that are going to be effective without that.

So this is just like a classic, like alpha beta, the campaign is what they would call it structure. We were having something that's always in testing. And the majority of that, that spend is going to that, that best performer. So what if you don't want to be famous? Yeah, I mean, that's fine, right? I think you can still run ads that are going to be effective without that.

So this is just like a classic, like alpha beta, the campaign is what they would call it structure. We were having something that's always in testing. And the majority of that, that spend is going to that, that best performer. So what if you don't want to be famous? Yeah, I mean, that's fine, right? I think you can still run ads that are going to be effective without that.

If you're a founder though, and like you raise money, like that's the game you're playing, right? Like you just signed on for this. And if you're not like about that, Probably not the right game personally. This is my opinion, right? It just means nothing. Take it all with a grain of salt. But I think that that is what it's coming down to. And there's totally different ways to do this.

If you're a founder though, and like you raise money, like that's the game you're playing, right? Like you just signed on for this. And if you're not like about that, Probably not the right game personally. This is my opinion, right? It just means nothing. Take it all with a grain of salt. But I think that that is what it's coming down to. And there's totally different ways to do this.

If you're a founder though, and like you raise money, like that's the game you're playing, right? Like you just signed on for this. And if you're not like about that, Probably not the right game personally. This is my opinion, right? It just means nothing. Take it all with a grain of salt. But I think that that is what it's coming down to. And there's totally different ways to do this.

Like you move silence and everybody has their own play. But like, you want to raise more money? You want to make your next round way easier? Like make yourself famous. It's all comes down to, I mean, this is like a playbook that we ran when we were at Rupa. We're like, cool. We're going to like grow the Instagram account of the CEO and also like the company.

Like you move silence and everybody has their own play. But like, you want to raise more money? You want to make your next round way easier? Like make yourself famous. It's all comes down to, I mean, this is like a playbook that we ran when we were at Rupa. We're like, cool. We're going to like grow the Instagram account of the CEO and also like the company.

Like you move silence and everybody has their own play. But like, you want to raise more money? You want to make your next round way easier? Like make yourself famous. It's all comes down to, I mean, this is like a playbook that we ran when we were at Rupa. We're like, cool. We're going to like grow the Instagram account of the CEO and also like the company.

And then use that as a leverage point because all of the people that were in like, you know, investing in health tech were like, look, they literally were like inbounding. Like, how are you doing this? And it's like, you know, behind the scenes it's, to degenerates running Instagram only ads with a call to action to follow this account for more content like this.

And then use that as a leverage point because all of the people that were in like, you know, investing in health tech were like, look, they literally were like inbounding. Like, how are you doing this? And it's like, you know, behind the scenes it's, to degenerates running Instagram only ads with a call to action to follow this account for more content like this.

And then use that as a leverage point because all of the people that were in like, you know, investing in health tech were like, look, they literally were like inbounding. Like, how are you doing this? And it's like, you know, behind the scenes it's, to degenerates running Instagram only ads with a call to action to follow this account for more content like this.