Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
market that is not liquid like it's it's it's not not perfect an imperfect mark it's an imperfect market and what that allows for is for you to find arbitrage when you find that arbitrage you go and you work with those creators typically the structure of the deal that we see be successful you go and buy like a three video package with them one doesn't make sense often from an impact standpoint
market that is not liquid like it's it's it's not not perfect an imperfect mark it's an imperfect market and what that allows for is for you to find arbitrage when you find that arbitrage you go and you work with those creators typically the structure of the deal that we see be successful you go and buy like a three video package with them one doesn't make sense often from an impact standpoint
market that is not liquid like it's it's it's not not perfect an imperfect mark it's an imperfect market and what that allows for is for you to find arbitrage when you find that arbitrage you go and you work with those creators typically the structure of the deal that we see be successful you go and buy like a three video package with them one doesn't make sense often from an impact standpoint
What we found is like three to be kind of that sweet spot where it's like their audience starts to trust you enough because you've talked about it enough. And then you do an affiliate commission with them. So it's like 30 percent. So you're paying them on a per video basis. So I'm going to buy a three pack of videos for fifteen hundred dollars.
What we found is like three to be kind of that sweet spot where it's like their audience starts to trust you enough because you've talked about it enough. And then you do an affiliate commission with them. So it's like 30 percent. So you're paying them on a per video basis. So I'm going to buy a three pack of videos for fifteen hundred dollars.
What we found is like three to be kind of that sweet spot where it's like their audience starts to trust you enough because you've talked about it enough. And then you do an affiliate commission with them. So it's like 30 percent. So you're paying them on a per video basis. So I'm going to buy a three pack of videos for fifteen hundred dollars.
And then I'm going to also give you an affiliate commission on the website. whatever you bring in the door for us on a recurring commission payout. And what that does is creates the stickiness. Cause naturally when they talk about this, what you're going to see is competitors will go and clone the product. And then it turns into this whole game.
And then I'm going to also give you an affiliate commission on the website. whatever you bring in the door for us on a recurring commission payout. And what that does is creates the stickiness. Cause naturally when they talk about this, what you're going to see is competitors will go and clone the product. And then it turns into this whole game.
And then I'm going to also give you an affiliate commission on the website. whatever you bring in the door for us on a recurring commission payout. And what that does is creates the stickiness. Cause naturally when they talk about this, what you're going to see is competitors will go and clone the product. And then it turns into this whole game.
But if they have, you know, on a monthly basis, 45 grand or whatever that ends up being like, and I've seen this with, with some friends companies where it's like these creators that they're partners with, they're making so much money from them that it's like, if, if, competitor comes in, they almost have to buy them out of that contract in a way.
But if they have, you know, on a monthly basis, 45 grand or whatever that ends up being like, and I've seen this with, with some friends companies where it's like these creators that they're partners with, they're making so much money from them that it's like, if, if, competitor comes in, they almost have to buy them out of that contract in a way.
But if they have, you know, on a monthly basis, 45 grand or whatever that ends up being like, and I've seen this with, with some friends companies where it's like these creators that they're partners with, they're making so much money from them that it's like, if, if, competitor comes in, they almost have to buy them out of that contract in a way.
So it creates this moat around the media and the relationship that you have with this creator. So that same strategy, you can also take that. You can go to Instagram as an You can use a tool like igleads.io. You can go and you can scrape people that are in specific hashtags or categories or have specific keywords in their titles. You can scrape the emails from those accounts.
So it creates this moat around the media and the relationship that you have with this creator. So that same strategy, you can also take that. You can go to Instagram as an You can use a tool like igleads.io. You can go and you can scrape people that are in specific hashtags or categories or have specific keywords in their titles. You can scrape the emails from those accounts.
So it creates this moat around the media and the relationship that you have with this creator. So that same strategy, you can also take that. You can go to Instagram as an You can use a tool like igleads.io. You can go and you can scrape people that are in specific hashtags or categories or have specific keywords in their titles. You can scrape the emails from those accounts.
Again, do the same like bulk reach out, same thing on TikTok, same thing on any of these others. And so that is like kind of the core fundamentals of the flywheel.
Again, do the same like bulk reach out, same thing on TikTok, same thing on any of these others. And so that is like kind of the core fundamentals of the flywheel.
Again, do the same like bulk reach out, same thing on TikTok, same thing on any of these others. And so that is like kind of the core fundamentals of the flywheel.
And so just for context, the average CPM on TikTok is about $10 if you're buying through. This is the arbitrage that exists here. Why would you even go and... muck around with all of these creators. Why would you even go through that process? It's because you're paying a 50% discount, basically, for that CPM. That's all this game is.
And so just for context, the average CPM on TikTok is about $10 if you're buying through. This is the arbitrage that exists here. Why would you even go and... muck around with all of these creators. Why would you even go through that process? It's because you're paying a 50% discount, basically, for that CPM. That's all this game is.