Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
And so just for context, the average CPM on TikTok is about $10 if you're buying through. This is the arbitrage that exists here. Why would you even go and... muck around with all of these creators. Why would you even go through that process? It's because you're paying a 50% discount, basically, for that CPM. That's all this game is.
It's like, how do I get as many eyeballs on this thing for as cheap as possible? So I think then the other strategy, depending on the category that you're in, is you can go and you can do programmatic SEO for the product. So like Cal AI, like if I was them, I would all day long be looking at like diet, you know, plans, nutrition plans, you know. How to lose weight. Calorie counts.
It's like, how do I get as many eyeballs on this thing for as cheap as possible? So I think then the other strategy, depending on the category that you're in, is you can go and you can do programmatic SEO for the product. So like Cal AI, like if I was them, I would all day long be looking at like diet, you know, plans, nutrition plans, you know. How to lose weight. Calorie counts.
It's like, how do I get as many eyeballs on this thing for as cheap as possible? So I think then the other strategy, depending on the category that you're in, is you can go and you can do programmatic SEO for the product. So like Cal AI, like if I was them, I would all day long be looking at like diet, you know, plans, nutrition plans, you know. How to lose weight. Calorie counts.
There's thousands, hundreds of thousands of these keywords. So the strategy there is you basically like as the app starts to get domain authority. So domain authority is basically the trust that a website has on the Internet. How that's measured by Google, like how that's that's basically factored in is the backlinks from other websites that are trusted going to your site. Right.
There's thousands, hundreds of thousands of these keywords. So the strategy there is you basically like as the app starts to get domain authority. So domain authority is basically the trust that a website has on the Internet. How that's measured by Google, like how that's that's basically factored in is the backlinks from other websites that are trusted going to your site. Right.
There's thousands, hundreds of thousands of these keywords. So the strategy there is you basically like as the app starts to get domain authority. So domain authority is basically the trust that a website has on the Internet. How that's measured by Google, like how that's that's basically factored in is the backlinks from other websites that are trusted going to your site. Right.
And what is a backlink? It's literally like when you click a link on one website and you end up on another website, that is a backlink. And there's different types of backlinks. The two core ones are no follow and do follow. Do follow are what you want. No follow are typically social links. Do follows are more valuable.
And what is a backlink? It's literally like when you click a link on one website and you end up on another website, that is a backlink. And there's different types of backlinks. The two core ones are no follow and do follow. Do follow are what you want. No follow are typically social links. Do follows are more valuable.
And what is a backlink? It's literally like when you click a link on one website and you end up on another website, that is a backlink. And there's different types of backlinks. The two core ones are no follow and do follow. Do follow are what you want. No follow are typically social links. Do follows are more valuable.
No follows, you can kind of do some things with them, but we won't get into the details. for this, but as the site though, naturally starts to get more and more traction, it's just gonna naturally build backlinks.
No follows, you can kind of do some things with them, but we won't get into the details. for this, but as the site though, naturally starts to get more and more traction, it's just gonna naturally build backlinks.
No follows, you can kind of do some things with them, but we won't get into the details. for this, but as the site though, naturally starts to get more and more traction, it's just gonna naturally build backlinks.
As soon as you get to a domain authority of 40-ish plus, a lot of the times you can start to rank for a lot of these long tail keywords that are lower keyword difficulty, which means that they're just like less competitive. Process, super straightforward. go scrape what's ranking on page one for that target keyword that's related to your product.
As soon as you get to a domain authority of 40-ish plus, a lot of the times you can start to rank for a lot of these long tail keywords that are lower keyword difficulty, which means that they're just like less competitive. Process, super straightforward. go scrape what's ranking on page one for that target keyword that's related to your product.
As soon as you get to a domain authority of 40-ish plus, a lot of the times you can start to rank for a lot of these long tail keywords that are lower keyword difficulty, which means that they're just like less competitive. Process, super straightforward. go scrape what's ranking on page one for that target keyword that's related to your product.
You then take that all, you know, all the content, all that is ranking on page one, scrape it, put it into a context window, create a blog post outline for the target keyword based off of that context. Use one of these AI like,
You then take that all, you know, all the content, all that is ranking on page one, scrape it, put it into a context window, create a blog post outline for the target keyword based off of that context. Use one of these AI like,
You then take that all, you know, all the content, all that is ranking on page one, scrape it, put it into a context window, create a blog post outline for the target keyword based off of that context. Use one of these AI like,
tools to to basically write that blog post what we do is we have it write an outline and then we write it section by section and we find that to be the best quality and also like best readability and um also from a uh like if you do that like what i just described like it's all those like ai humanizers it's gonna pass every single one of those are all bullshit it's so funny to me um but