Cody

Yeah, he was bored. Imagine now 10% or 5%, any percent of that, that's what he would have made... And it was all the IP. It was the entire IP. That's before. He would have had enough money to fly to Epstein Island as much as he wanted. So fine. All the fucking money in the world.

Okay.

Okay.

Okay.

Yeah. Thanks a lot, Alex. Yeah, you bet. My name's Cody. I sell roofs to people. We did $140 million last year. Trying to do $250 million this year. Trying to figure out how to follow the principle of giving away more guarantees and bonuses when I have such high hard costs and such a high ticket item.

Yeah. Thanks a lot, Alex. Yeah, you bet. My name's Cody. I sell roofs to people. We did $140 million last year. Trying to do $250 million this year. Trying to figure out how to follow the principle of giving away more guarantees and bonuses when I have such high hard costs and such a high ticket item.

Yeah. Thanks a lot, Alex. Yeah, you bet. My name's Cody. I sell roofs to people. We did $140 million last year. Trying to do $250 million this year. Trying to figure out how to follow the principle of giving away more guarantees and bonuses when I have such high hard costs and such a high ticket item.

10 to 15.

10 to 15.

10 to 15.

Well, I actually just sold my roofing business and now we're part of a PE firm that, that now I'm directing that, that entire.

Well, I actually just sold my roofing business and now we're part of a PE firm that, that now I'm directing that, that entire.

Well, I actually just sold my roofing business and now we're part of a PE firm that, that now I'm directing that, that entire.

About three, four years. I just got acquired 30 days, or we just closed 30 days ago, and now they're trying to roll everything into my brand, and I'm... Chaos.

About three, four years. I just got acquired 30 days, or we just closed 30 days ago, and now they're trying to roll everything into my brand, and I'm... Chaos.

About three, four years. I just got acquired 30 days, or we just closed 30 days ago, and now they're trying to roll everything into my brand, and I'm... Chaos.

So how do I follow the principle of give away more value, make the offer so good it's... Yeah. You got to feel dumb saying no when I have such high hard costs. I can't really do a money-back guarantee. I can't really... giveaway more than a roof.

So how do I follow the principle of give away more value, make the offer so good it's... Yeah. You got to feel dumb saying no when I have such high hard costs. I can't really do a money-back guarantee. I can't really... giveaway more than a roof.

So how do I follow the principle of give away more value, make the offer so good it's... Yeah. You got to feel dumb saying no when I have such high hard costs. I can't really do a money-back guarantee. I can't really... giveaway more than a roof.

In my theory, yes, because if I create a good enough offer, then I could roll that offer out to the other eight other brands, and that would be the biggest amount of leverage I could deliver in the shortest amount of time.