Colleen Schnettler
speaker
167 appearances
4 recordings
1 series
first heard Jan 2025
last heard Feb 2025
Colleen Schnettler’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, no one has had an issue with that yet.
I am naturally a pretty social person, so I just thought I would be magically good at customer interviews. And no, I'm really not magically good at them. You have to go in with understanding your own personality and understanding how to get people to be honest with you. and kind of walk that line.
Like when I first started doing them, I heard everyone say yes, because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.
And after doing so many of these, I think I have hit a really nice balance of really being who I am, like still being myself, but also not pushing them in a specific direction. When I get on a call with someone and I say, how are you solving this problem now? If they haven't even tried to solve it. It's not a big problem, right? Like I've done so many of these.
I know what questions to ask and I can tell pretty quickly by the size of your business, how frequently you have this problem, what you are already paying to solve this problem. So I think that's just something you learn the more you do it.
So right now, our social networks are still our number one source of traffic. So some of these people came in through cold LinkedIn outreach, but I did a whole LinkedIn cold outreach campaign. And it was great because I learned a lot and I actually got a decent number of responses, which was very exciting.
I had a much better success rate with people coming in from Twitter because it's kind of like a warm intro. Based on all of these calls and people have reached out, I've got a group of what I'm calling founding customers, three to four people depending.
The plan is to give them the V1, see if it solves their problem, work with them, iterate until we can kind of like narrow the funnel on who really is our target customer. Because I think long-term cold outreach is going to be one of our traction channels. But again, I can't outreach to people if I don't know who those people are.
Yeah, the customer thing is really hard.
We have a working, secure, embeddable link that shows what your users will see. If I were to embed this in my application and they were able to use it. And so it's been really fun because I have been able to play around with it and see... how useful it is and what kind of things do I want to do that I can't do and what's important to me.
And so it feels like we've made a ton of progress on product.
Yes. So we had a large part of the code already exists because we are using our old product in the new product.
Yeah, no kidding. That's nice.
Absolutely. And I think that data is just such a good place to be. So I have been spending a lot of time in the like big data analysts, Tableau, Power BI forums, hanging out, seeing what those people are doing. And everyone needs data. Like our world is controlled by data. So people are going to want to access their data. I think...
It really is interesting too, like some people just want to throw their Excel files into ChatGPT and we can enable that. It's literally like at its very, very core, all of this packaging and positioning, we're still solving the same problem.
And the fundamental problem we're solving is you want your data out of your database so you can actually understand it, play with it, build visualizations, whatever you're into. And so, yeah, it does feel like a true pivot as opposed to it. Let's scrap all of this. We've been working on it for two years and just start, you know, start from zero.
I am most looking forward to getting this into customers' hands because these interviews, Rob, I mean, we are in this position now where it feels like momentum. It feels like it's going to work. And you know what else is really tricky about this is finding the right balance. To your point, this isn't an MVP. These people are going to put this in their production software.
So we have to be really, really careful when we look at the quality versus minimal features to value, you know, figuring that out. And so that's why on one hand, I'm super excited to get in front of people, but I'm also very nervous that if we do it too early, we will erode trust and lose those potential customers.
I was ready to go back to work and I wanted remote work. I didn't know anybody who was doing this. It felt like this pipe dream, like this unobtainable pipe dream. Like there is a world where you can make six figures working from home. It seemed impossible.
My name is Colleen Schnettler, and I am the co-founder of Hammerstone.dev.
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