Colleen Schnettler

First of all, Rob, you crush my soul all the time.

First of all, Rob, you crush my soul all the time.

It's like our history. I'm used to it. So it's fine. You know what? I think I knew before I built it that this was going to be the outcome. But building it for me was more about... getting that muscle of shipping activated again. Because it had been so long since we had shipped, because I hadn't gone zero to full app in such a long time, I just needed to activate that muscle.

It's like our history. I'm used to it. So it's fine. You know what? I think I knew before I built it that this was going to be the outcome. But building it for me was more about... getting that muscle of shipping activated again. Because it had been so long since we had shipped, because I hadn't gone zero to full app in such a long time, I just needed to activate that muscle.

And I had really wanted to play with the AI APIs. And I hadn't. And I was like on the sidelines watching everyone. And I was like, I want to get into this. Like this is the future. And so the podcast thing was cool because there's this huge podcast API that I bought data from and then ran it through Deepgram to transcribe and then ran it through OpenAI to try to extract sponsors.

And I had really wanted to play with the AI APIs. And I hadn't. And I was like on the sidelines watching everyone. And I was like, I want to get into this. Like this is the future. And so the podcast thing was cool because there's this huge podcast API that I bought data from and then ran it through Deepgram to transcribe and then ran it through OpenAI to try to extract sponsors.

So I got to kind of like piece all these different APIs together. And I had a lot of fun. And it gave me a lot of confidence in my ability to ship something. And so I do not regret it. Um, but I do think I already knew the answer because again, if you're getting a podcast sponsor for 200 bucks, like that's, that's so like, what are you going to pay for that? Not much.

So I got to kind of like piece all these different APIs together. And I had a lot of fun. And it gave me a lot of confidence in my ability to ship something. And so I do not regret it. Um, but I do think I already knew the answer because again, if you're getting a podcast sponsor for 200 bucks, like that's, that's so like, what are you going to pay for that? Not much.

So then I was at the bottom of another trough of sorrow because I was like, oh, wow, this was a terrible idea, which I think I knew, but I really just wanted to ship something. So now you're at the bottom of the curve again, and you're again like, crap, what am I going to do? And so I went back like full circle to what is my unfair advantage here? Like,

So then I was at the bottom of another trough of sorrow because I was like, oh, wow, this was a terrible idea, which I think I knew, but I really just wanted to ship something. So now you're at the bottom of the curve again, and you're again like, crap, what am I going to do? And so I went back like full circle to what is my unfair advantage here? Like,

And it's hard with this because you have to separate sunk cost from unfair advantage, right? And so that was really my struggle is it was another time of a lot of kind of confusion, anxiety, whatever, where it's, well, is my unfair advantage that I have been immersed in reporting for two years or is that a sunk cost and I should just walk away?

And it's hard with this because you have to separate sunk cost from unfair advantage, right? And so that was really my struggle is it was another time of a lot of kind of confusion, anxiety, whatever, where it's, well, is my unfair advantage that I have been immersed in reporting for two years or is that a sunk cost and I should just walk away?

And I realized that I still think that's an unfair advantage that I have been immersed in this world of internal reporting. And it is a problem. People want to solve it. Like it is so hard as someone trying to start a business just to come up with a problem that people are willing to pay money to solve.

And I realized that I still think that's an unfair advantage that I have been immersed in this world of internal reporting. And it is a problem. People want to solve it. Like it is so hard as someone trying to start a business just to come up with a problem that people are willing to pay money to solve.

And I was like, okay, if I take all of the complicated emotions around what I have already done going down the hello query route, if I separate that from like the practical, logical, what is the business opportunity here? I still think there's a business opportunity there. And I'd been playing around with all these APIs.

And I was like, okay, if I take all of the complicated emotions around what I have already done going down the hello query route, if I separate that from like the practical, logical, what is the business opportunity here? I still think there's a business opportunity there. And I'd been playing around with all these APIs.

And so I was like, I wonder if there's a way I can combine what I learned with get podcast leads and like the new tech out there and the original vision. And so what I have now, what I just launched, it's AI assisted SQL report builder. So it's still called Hello Query, but it's a different product.

And so I was like, I wonder if there's a way I can combine what I learned with get podcast leads and like the new tech out there and the original vision. And so what I have now, what I just launched, it's AI assisted SQL report builder. So it's still called Hello Query, but it's a different product.

So, you know, I just launched it last week. So it's still very early in terms of ideal customer. So what I am finding is when I first built it, I had thought it would be more for the developers to kind of like remind you how to write SQL because we're not all checking all the time. But everyone I have talked to wants to put it in front of their non-technical teammates.

So, you know, I just launched it last week. So it's still very early in terms of ideal customer. So what I am finding is when I first built it, I had thought it would be more for the developers to kind of like remind you how to write SQL because we're not all checking all the time. But everyone I have talked to wants to put it in front of their non-technical teammates.