Colleen Schnettler
speaker
167 appearances
4 recordings
1 series
first heard Jan 2025
last heard Feb 2025
Colleen Schnettler’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
On one hand, I think if I went the marketing route, People would just be, I think people in my network, this goes back to, is it worth having a social media following? My people would be so excited if I put AI on top of your Google Analytics. They would be so excited. That is one direction. And people have asked me for that. And then you have this other thing, internal BI tool.
And honestly, like, I don't really know. I am just taking my best guess. And my best guess is that One company in particular that has approached me about the internal BI tools, like a pretty big company. And I realize like there is a demand for this inside big, bigger, like established businesses on the BI side. And that's a customer that would probably pay a premium price for it.
Whereas marketing data, marketers have a lot of money, but I also think they have so many tools. so many tools at their disposal already. And they probably already kind of sort of understand Google Analytics. So I don't know if that AI on top of Google Analytics is as valuable. So that's why I'm going BI tools.
But I think this is like a false, like there could be a false demand signal if I launched the Google Analytics thing, because my people would be so excited. So that's why I'm really torn on the decision, to be honest with you. Like, I think I could go either way.
Fine. It's more just like, I'm still in the phase where I don't know if this is going to
No, but it is like like talking about it. I'm like, all of the things I said are true. And I do feel good about it. But also, man, I guess it's just we've been recording this podcast for so long. And it's like, what do I have to show for it?
right like i've been doing this for so long it feels like and it's like man here i am again not making any money it's just a little it's fine but um you know it's just a little like oh you'd think after doing this for a year i'd be a little further along
Because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.
What's interesting is you hear so much about how important it is to do customer interviews, but if those are not focused, then it can be hard for those interviews to lead you in the right direction. This is probably our third round, and I've probably talked to 20 people since I spoke with you last.
As we refine our vision for what this product should be, what we learned was there's even higher value for our customers' customers to get their data. Our customers' customers need to build their own reports. These companies are constantly being asked for custom reports from their customers. And so that to us means embedding in your application.
Exactly. So if you're an email service provider, maybe your customers want to segment their email list. This is a very common thing, right? And so you wouldn't have to build that out. You can drop in a hello query embed, set up some custom base queries for tenancy concerns, and they can then build out and save and segment their own customer lists.
That's a tough question. I feel like this is 50% confidence, 50% gut. Because literally from the beginning, Rob, this is what I have wanted to build. What was happening when we get on these customer calls is when we ask them about internal reporting and we say, how many times does your C-suite, for example, request a report? Maybe once a week. Once a week is not that painful.
And then if you move upmarket, the upmarket companies are using a Power BI because they want all of those additional features that we don't plan to add. So it feels like a bit of a gut decision, but also it was almost like we've always wanted to build this. And we now have talked to, you know, 20 plus people that confirm that we are probably on the correct path.
Yes, they're definitely competitors in the space. Even on these customer calls, I saw at least two people show me a different embedded solution to solve this exact problem. So we know it exists. And we found this with the first iteration of our product, giving someone else like a different company control over that. People do not like that. That is generally not what we are trying to do.
So the companies that seem really excited about this are companies that are data heavy companies. Visual interfaces aren't what they're looking for. Their users want to get their data out. Their customers have their own data analysts. So data analysts don't want you, you the SaaS owner, to build charts for them. Data analysts want their hands on their data.
And so these are the kind of companies we're going to target.
Exactly. Those are the kind of people we've been talking to is my customers want their data out. They want it in Excel because they're going to put it in Power BI or they like Excel because that's where they live. And building out reporting and filtering and custom export CSVs and scheduling is not core to our product. We don't really care, but we've got to give them this feature.
Oh, and by the way, we can upcharge them for this feature. And I love that because now we're closer to the money.
So here's what we've decided, right or wrong. We've decided that this is what it looks like, full stop. So this last round of interviews have been, they're not quite sales yet because I'm still trying to fully wrap my hands around people's problems, but I also show them what we have and it looks very nice. I mean, it looks great.
And again, I think for us, like we can't just target everyone in the world. We're a small team of two. We are going to niche down really, really tight.
Showing 81–100 of 167 · page 5 of 9
← Previous
Next →