Colleen Schnettler
speaker
167 appearances
4 recordings
1 series
first heard Jan 2025
last heard Feb 2025
Colleen Schnettler’s voice in public audio — every appearance, attributed to the second.
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Yeah. Yes, internal users. And so what that looks like is that looks like, you know, Jim from accounting asks a natural language question. That's converted to SQL under the hood. It's run against this database. And the product, though, is the... reports, if those are the answers that Jim wants, he can then export it to CSV, export it to Google Sheets.
He can schedule that report to be sent to him and his team every week, rerun and sent. So the product is really all the reporting around the initial query.
Yeah, 100% agree. And the AI also, I wasn't even going to ship that. That was like, I added that... Cause I, it was almost gonna be like more of a marketing gimmick to be like, ooh, AI. And then people were so excited about it. And I was like, oh, right. Okay, people are so excited about this. So this should be part of the offering. But yeah, that's exactly what this is.
Is this went back to, I was like, you know what? Let's go back. Let's think about, you know, what I wanted to do. And I wanted to do little, take off little bites of this problem, right? Little bites at a time, put it in front of people, let the vision change as needed.
First of all, amazing. And amazing because... for whatever reason, and I think it's just the way that the speed at which we were working in terms of shipping product last year, there was a lot of thinking, right? It was like, we only have, we have to ship the right thing the first time. So we have to have figured all of this out, which is terrible. Right.
But, but I do think it's important to remember we got into that mindset because have you heard that thing? Like all advice is true. There's like a, I don't know, it's some famous article. It's kind of like all advice is true because it worked for the person giving you the advice. So you're always going to have people in the business building community who have both sides of this.
You have the people who ship frequently and iterate. Then you have the people who are like, oh, we spent two years building this thing by talking to our customers. And this thing is amazing and successful. And so I say all of that to kind of explain why we were in such like this. We're going to think the perfect product the first time.
And so going back to this whole one of the biggest reasons I think this particular product could fail will be because people won't connect their production databases. And you're like, well, you can just you can just find out. I was like, yes, I can literally just find out. Like it doesn't have to be, maybe they will, maybe they won't. Maybe this group will, maybe this group won't.
I can just ship the thing that I've built and then see if people hook up their production databases.
That's what I was thinking as you were saying that, like this just makes the feedback cycle faster because I can access people who are my target audience faster.
Yeah, they're, and again, like, I think at the, in the end, not that there's ever an end, but. I don't know if I'll be targeting developers or like finance teams or C-suites. But yes, the developers will have to touch it at some point and they can be the people because they're often the people being asked to pull these reports.
Like so many people were like, oh, yeah, I get asked to do this all the time. Like it's such a pain because it's not my job. So they they are an in for me for them to pull it into their company.
It's tough. I mean, this whole thing is tough, right? If we all knew what to do, we'd just do it. I am in a... I think I learned enough with a very small group of initial people who are interested to know what needs to happen next in terms of feature sets. So I am... I'm trying to... I don't know if I'm going to go the whole week, marketing week, coding week thing. I don't know if I'll do that.
But I am trying to make sure I stay in a cadence where I'm talking to people and I'm building. And what I have learned, okay, so I feel like there's this whole concept with building a business, especially as a solo founder. Um, of emotional runway. I don't know if we've talked about this, but it's like this concept of, okay.
So it's this concept of emotional runway where this is like a ultra marathon, right? Like this isn't going to be done to, despite what people on the internet tell you, you're not going to ship something in a weekend. That's going to make you a million dollars. Like, highly unlikely. And so what I have found for me is I really, really enjoy being in the code.
Like I like talking to people, but it's very draining. So I'm trying to balance like the talking to people and especially when you talk to people and you think your idea is so brilliant and they're like, I can't use it because of this or I can't use it. I mean, that's demoralizing. Like that's hard to come back from and come back from and come back from.
And so what I'm trying to do is I'm trying to spend a week, maybe 10 days shipping a new feature that I know I need, and then following up with these people who are trying it to see how it's working for them. So kind of getting that cadence as I go forward.
Yeah, absolutely. And I think, you know, and whenever I start to like, Panic a little like, oh my gosh, this isn't working. Okay. I only shipped it two weeks ago. So it's a little early for that. But I try to think about that. I'm right. I'm like, okay, this goes on as long as I want this to go on. Right.
And in a positive way in that, like, yes, this needs to work on a, you know, relatively quick timeline because got to pay the bills. But also I can spend a year. I can spend five years. Like this can be my... I want this to be my future. Like I don't want to go get a job and I want that so badly. I think it's just good to remember like for most people that don't quit, it eventually works out.
Like most people, if you look at these success stories and you really dig into them, like most people that don't quit, it eventually works out.
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