Collin Plume

And that's why we've gone the opposite way with a lot of companies where we've actually just hired more people, actual people, whereas a lot of people are going towards AI. We really focus on that customer experience because I do think that There's so many financial products, there's so many things out there where they don't want to talk to you.

And that's why we've gone the opposite way with a lot of companies where we've actually just hired more people, actual people, whereas a lot of people are going towards AI. We really focus on that customer experience because I do think that There's so many financial products, there's so many things out there where they don't want to talk to you.

And I believe that people want to build a relationship and they want people to talk to. So it is absolutely the most important thing for us to make sure that when they buy the metal from us that we help them through the whole process and get it to their doorstep safely. And they feel that it's a special experience. It's a white glove experience.

And I believe that people want to build a relationship and they want people to talk to. So it is absolutely the most important thing for us to make sure that when they buy the metal from us that we help them through the whole process and get it to their doorstep safely. And they feel that it's a special experience. It's a white glove experience.

So yes, on the consumer side, it is absolutely our number one focus. On the employee side, I think I was already very employee friendly, but I learned so much through COVID. I think that employees really at Noble Gold bonded together through COVID because I had a very distinct policy, which was, you go, if somebody's sick, Or if you have an issue, you go and we figure out, we'll cover you.

So yes, on the consumer side, it is absolutely our number one focus. On the employee side, I think I was already very employee friendly, but I learned so much through COVID. I think that employees really at Noble Gold bonded together through COVID because I had a very distinct policy, which was, you go, if somebody's sick, Or if you have an issue, you go and we figure out, we'll cover you.

We'll figure it out later. And we did that. And we did that no matter what. And anyone in any position, no matter if they worked in the vaults shipping metals or they were on the phone or any position, if somebody had an issue where they were sick or they had a family member that was sick, the philosophy was you go. And that, I think, safety that people felt they weren't going to lose their job.

We'll figure it out later. And we did that. And we did that no matter what. And anyone in any position, no matter if they worked in the vaults shipping metals or they were on the phone or any position, if somebody had an issue where they were sick or they had a family member that was sick, the philosophy was you go. And that, I think, safety that people felt they weren't going to lose their job.

They felt like we were around. And on top of that, we would do monthly Zoom parties. We do some kind of we did categories and we did all these fun events through Zoom to keep everybody together because there was a lot of people that were either living alone or living far from family. And they were going through it. They were going through the sadness. They were going through people dying.

They felt like we were around. And on top of that, we would do monthly Zoom parties. We do some kind of we did categories and we did all these fun events through Zoom to keep everybody together because there was a lot of people that were either living alone or living far from family. And they were going through it. They were going through the sadness. They were going through people dying.

So we really try to create a culture of family together. And I think COVID created that bond in a unique way for us. And I think that's a big part of the success we had is that people felt like we were there for them above and beyond them just working for us. And Sharon and I, my wife, have always had this philosophy. And if something was going on, we called people, we checked in on people.

So we really try to create a culture of family together. And I think COVID created that bond in a unique way for us. And I think that's a big part of the success we had is that people felt like we were there for them above and beyond them just working for us. And Sharon and I, my wife, have always had this philosophy. And if something was going on, we called people, we checked in on people.

And the clients had similar things going on. And so I think a lot of our growth in the 2020 and today was shaped by what was going on with COVID and us being able to create this family environment for our clients and also for our employees. And it also taught me a lot about

And the clients had similar things going on. And so I think a lot of our growth in the 2020 and today was shaped by what was going on with COVID and us being able to create this family environment for our clients and also for our employees. And it also taught me a lot about

that I am responsible in so many ways to these people that work for us and I have a big responsibility to make sure that they have the things that they need which is a retirement plan and health insurance and a safe environment for them to work and also a wage that's above The market, we pay above market wage in every position because we can.

that I am responsible in so many ways to these people that work for us and I have a big responsibility to make sure that they have the things that they need which is a retirement plan and health insurance and a safe environment for them to work and also a wage that's above The market, we pay above market wage in every position because we can.

And I think it's the right thing to do if you can do it. Those are some of the things that I learned and the company learned over the last few years that I think shaped who we are today.

And I think it's the right thing to do if you can do it. Those are some of the things that I learned and the company learned over the last few years that I think shaped who we are today.

I think the reason that I got into precious metals is that I had some experiences as a child. My grandfather collected silver coins. Up until 1970, our US coinage actually had silver in it. So there's these coins before 1970, they call them junk silver bags.

I think the reason that I got into precious metals is that I had some experiences as a child. My grandfather collected silver coins. Up until 1970, our US coinage actually had silver in it. So there's these coins before 1970, they call them junk silver bags.