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Collin Stewart

๐Ÿ‘ค Speaker
469 total appearances

Appearances Over Time

Podcast Appearances

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And along the way, we built out the SaaS platform that was going to be the Sales Loft outreach killer.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Well, we didn't know Sales Loft outreach existed at the time.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I think they might have had a year head start on us.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And Sales Loft was working on their, well, it was just called Sales Loft at the time.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

This is pre the pivot to Cadence.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then Outreach was a recruiting tool that was using Outreach to send emails to candidates on behalf of recruiters.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

So they both kind of pivoted into the space, I think, around the time when we were running the service.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

So we all kind of hit on the same idea around the same time.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then when we started, we got that bootstrap business up and running.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then when I started interviewing potential customers about the software tool,

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Man, it was like people were trying to pull it out of me.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

They're like, is this ready?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Can I use it?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I want to test it.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Like it's the first people I asked about customer development interviews or about like, hey, I want to pick your brain about X and Y. I think it was like SDR productivity or something like that or Salesforce automation.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I think it was the term of the day back then.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, hey, I want to talk about your SFA and like how you're doing it.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And, uh, people were like stopping me.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

They're like, wait, are you building a tool to do this?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, can I, can I ask, I don't want to, I don't want to skew the sample.