Collin Stewart

And I was like, man, why is just nobody buying?

Because nobody frigging wanted this thing that I was selling.

Suddenly you find an opportunity that a lot of people want.

It's very easy to sell.

Product market fit is a multiplier of all your go-to-market efforts.

Everything, marketing, sales, whatever.

Any go-to-market channel, tactic, anything.

And it's a multiplier.

And this is why you can't learn anything from LinkedIn.

Because just because it worked for somebody on LinkedIn who's working at Snowflake or any major company that you've heard of,

rippling do not copy tactics from rippling like the things that they are doing i've seen some of their stuff i've talked to their cro know the benchmarks that they're hitting and they're doing like amazing work they've got incredible people they've got a really strong tailwind because they're rippling right like the reply rates they get are circa 2015

Right.

Like that's what they're getting, like industry standard benchmarks from 2015, which is incredible because cold email now is very, very hard and like, yeah, so it's a multiplier of your go to market.

And so if that is true, then.

For folks like, for any entrepreneur that's out there, I mean, I know you're building something.

I'm building a bunch of things.

What's the best thing that we can do, right?

Yeah, I mean, I'm a big fan of relationship-first prospecting and not trying to sell folks and not trying to start off the relationship with a, hey, let me sell you some shit.

If after this podcast, you told me, you're like, hey, Colin, I've got something that's, I've got a tool that's perfect for go-to-market consultants that help startups go zero to a million.

I'd be like, oh, wow, yeah, I'd have a look at that.