The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And now I'm in your funnel, right?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
But we met through this podcast.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
We've created the relationship first, right?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
then we do business later.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And to me, that's the thing that's working, you know, like I help, I help not a crazy amount of clients, but like, I've got a bunch of clients right now and startups zero to a million helping them do the thing.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And the relationship first prospecting thing is the thing that's working really well across the board can be done with a number of different channels with a bunch of different mediums.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
It doesn't have to be a podcast.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Um, I can send a, for, I can send you a link for the show notes.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I've got a blog post on my newsletter that's
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I think it's just called Relationship First Prospecting, FoundersEdition.co.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
If you look at Founders Edition, Relationship First Prospecting, you'll find it there.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
But that's the thing.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And if you're super, super early, you know what a great way to start off a relationship is?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Hey, can I pick your brain?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I don't know what I'm going to build yet, but I think I'm going to build something in your space.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
Can I have some advice from you?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And that's just the very, very, very, very, very tip of the spear.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
It starts with customer development.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And then after you interview them for the first time, you say, hey, when I figure out if I'm going to focus on this, would you be open to giving me some feedback on that next thing, on the idea?
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And everybody's like, yeah, sure.