Colton

Definitely, when we first reached out to some of the bigger influencers, we didn't realize that they were there for entertainment value more than anything, and you didn't get to pick whether you were the joke or you were being taken seriously or not.

That was kind of, which is fair enough, too.

Obviously, you have a very unique and random, and the bullpup thing is a joke to a lot of people anyways.

So those were kind of some gambles going with some of the big ones.

I think if I would have known better now, I would have waited on some of those channels.

and just stayed with the smaller players in the beginning because that built us the most traction right off the bat was kind of staying in those very specific categories.

And it seems like we found a couple influencers to the years who are kind of more geared towards the unique stuff and the hits with our demographic a little better that we found were good ones to work with.

Fail miserably like 30 times and then keep working it out from there.

So I would say,

definitely the patent search was the biggest thing kind of getting off the ground to make sure that you're not going to put a bunch of effort in for no reason and finding something that can really give you a good patent search.

Um, and I worked with a couple of smaller law firms in the beginning trying to get that figured out.

And then I ended up realizing that just if you, you got to spend the money to have something, you get what you pay for.

Um,

And that was a big thing for me getting into it was, I think I did like three different patent searches before I was finally satisfied with, okay, there really isn't anything else happening right now.

Um, now we're going to take it to the next step and then finding somebody who can write a patent.

That's good enough.

Cause obviously you can get a patent on a piece on a napkin in a bar and then take it in and get it, um,

Oh, it's application patent.

I can't think of the word right now.

Preliminary or provisional patent.