Colton

Initially, we had opened up three months to launch.

We opened up a pre-order for 50 units and they were gone in like two weeks, which that was like the initial like, oh, wow, we're maybe really onto something.

And I could tell that it was just the...

saturated market and people being tired of the same things or the you know nothing really too forward or new out of the box and a lot of people willing to give it a shot and we've had very good reviews from start to finish on it um that's kind of been our biggest one like the pre-order was definitely our biggest like okay we've got something we gotta you know stick true and stay with us and prove that it's

going to stay.

And then I think, uh, the longevity of it really, you know, our, our quality that we've been trying to push with, obviously with the farming background, it's overbuild everything and make sure you're not cutting corners.

Just make sure it lasts and isn't a Chinese product.

Um, cause we do manufacture everything out of Minnesota, Wisconsin is where everything's produced.

So we stay pretty, pretty true to the U S made and kind of try and keep our build quality and everything is tight to us as we can.

Um, and that was, uh,

those are kind of our biggest things and trying to keep pushing the, I should say, keep pushing the motive that it's, it's, it's different and it's out of the box.

Yes.

But, and then we had a couple of competitors come in right behind us.

So that helps kind of push us through with, uh, even staying relevant and keep people on board.

Yeah, so the biggest thing in that was a lot of planning early on in the manufacturing process and really trying to dial in manufacturing and get it done, obviously with quality, but for the best rate possible.

And for us, that ended up being tooling up pretty high to be able to support a large capacity and just taking the hit on getting the proper tooling right off the jump where we were able to produce for a good price domestically without sacrificing or overpaying for a one or two

two unit run at a time like we went into palletized machining and injection molds right off the bat instead of doing the you know one-off castings or smaller end moldings um that was a big thing as well as when you're the first person to have a product in that category i guess you kind of you are the one that dictates the price and that's we try to stay where obviously we're

You can go buy an AUG for $1,800, $2,000, somewhere in there.

We wanted to make it still where it's competitive with the competing product price point, where if you buy our kit and build an AR out with it, you're still going to land somewhere competitive, at least with that AUG or other production bullpup category pricing.

Mm hmm.