Connor Lee

Yeah, absolutely.

So at Percentage, we basically help companies scale their sales.

So we provide them a platform, a software tool for them to use to run outbound sales and build basically custom growth engines for their companies.

And we do that...

you know, primarily through our own application on a self-serve basis.

And we actually will go in with larger businesses, enterprise companies, and help them to build out using custom versions of our software package, their own custom growth models.

And about, I'd say about six months ago, we started to move over to a new name, Personas, from Hiplied.

And the reason why we changed names is basically because our application, one, isn't just focused on lead data.

It's focused on automating the B2B sales and marketing processes.

And personas is really our focus.

So we believe that people are most, when you're running a sales and marketing process, what you want to do is you want to start by focusing on your audience first.

who you're actually talking to and that's and that's the kind of the center of everything if you're going to make um you know with b2b especially if you're going to make uh sales marketing work it's going to be focused on your audience what they care about their pain points um and slicing and dicing it and making the most of it now you got this going back in in 2012 and when he came on the show back in i think it was july of 2018 you'd share that you'd scale it at that point about 50 customers on the hip lead product where are you at today how many folks are using the product

Um, we're, we're have, let me see, we have about, uh, on the hip lead at, well on the personas actual tool, we have roughly a hundred, 110.

Okay.

So we do do a little bit of consulting, but what we've done is we kind of have two distinct products now.

We have our enterprise plan.

And rather than doing consulting in the past, we actually build tools that our clients use.

So we'll help them to build out that tool.

So

So it's, it's less about us, you know, writing content and running campaigns more about taking the software that we have and building custom versions of it.