Connor Lee

Um, kind of like a Lego block.

Well, we actually, so, you know, we started out, you know, being a consultancy, we basically built a backend that can support a lot of this different functionality.

So one of the things that we've been successful, we've done is we've kind of turned a lot of our infrastructure into an API.

So we can take parts.

So what the core is, is an API, and we can build little modules, kind of like building blocks on top of that, and pull them in and pull them out.

So kind of like a set of Lego blocks or like an erector set, right?

You've got one piece that grabs data from, say, their CRM, our client's Salesforce.

And then it filters it.

And then it has logic that then would go and say, okay, well, based on what's in here, what's the business logic?

And they would pass it into another system.

All those are these individual parts.

So we've moved downstream in our services.

We're closer to around, sorry, in our percentage product.

We're closer to an average of 1,000 per month.

But our enterprise business is a little bit different.

So we're doing roughly 130K in the app on MRR and about 180K in our enterprise.

What's the difference?

The Personas app is basically what you get when you log in.

It's like a regular standard SaaS application.

You log in, you use it.